HBSP (USA)
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Valuation of AirThread Connections, Teaching Note
Stafford, Erik; Heilprin, Joel L.Teaching Note HBS-4264-EFinanceTeaching note for case #4263.Starting at €0.00
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AT&T Versus Verizon: A Financial Comparison, Teaching Note
Narayanan, V.G.; Heilprin, Joel L.Teaching Note HBS-917544-EFinanceTeaching note for case 917543.Starting at €0.00
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Mercury Athletic: Valuing the Opportunity
Luehrman, Timothy A.; Heilprin, Joel L.Case HBS-4050-EFinanceWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In January 2007, West Coast Fashions, Inc., a large designer and marketer of branded apparel, announced a strategiStarting at €8.20
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Valuation of AirThread Connections
Stafford, Erik; Heilprin, Joel L.Case HBS-4263-EFinanceThis case can be used as a capstone valuation exercise for first-year MBA students in an introductory finance course. A senior associate in the business development group at American Cable Communications, one of the largest cable companies in the U.S., must prepare a preliminary valuation for acquiring AirThread Connections, a regional cellular provider. The acquisition would give American Cable access to wireless technology and the wireless spec...Starting at €8.20
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United Breaks Guitars (Spanish version)
Deighton, John; Kornfeld, LeoraCase HBS-512S11MarketingWhen social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a music video detailing United's mishandling of his $3,500 guitar and the company's subsequent refusal to compensate him. The song was called "United Breaks Guitars." Within one week it...Starting at €8.20
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WPP: From Mad Men to Math Men (and Women), Teaching Note
Deighton, John; Kornfeld, LeoraTeaching Note HBS-918409-EMarketingStarting at €0.00
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Valuing the Opportunity (Spanish version)
Luehrman, Timothy A.; Heilprin, Joel L.Case HBS-410S14FinanceWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. In January 2007, West Coast Fashions, Inc., a large designer and marketer of branded apparel, announced a strategic reorganization that would result in the divestiture of their wholly owned footwear subsidiary, Mercury Athletic. John Liedtke, the head of business development for Active Gear, a mid-sized athl...Starting at €8.20
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Valuation of AirThread Connections (Spanish version)
Stafford, Erik; Heilprin, Joel L.Case HBS-413S06FinanceThis case can be used as a capstone valuation exercise for first-year MBA students in an introductory finance course. A senior associate in the business development group at American Cable Communications, one of the largest cable companies in the U.S., must prepare a preliminary valuation for acquiring AirThread Connections, a regional cellular provider. The acquisition would give American Cable access to wireless technology and the wireless spec...Starting at €8.20
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AT&T Versus Verizon: A Financial Comparison (Spanish version)
Narayanan, V.G.; Heilprin, Joel L.Case HBS-918S07FinanceThis case asks students to prepare a report comparing the financial and operating performance of AT&T and Verizon. Taking the perspective of a communications industry analyst, they must also consider the differences between and implications of the companies' business strategies and the differences between the technology and growth rates of the wireless and wireline business segments. As part of this exercise, students reorganize the balance sheet...Starting at €8.20
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Nettwerk: El Marketing Digital en la Industria de la Música
Deighton, John; Kornfeld, LeoraCase HBS-511S05Marketing¿Cómo se comercializa la música en la era digital? Nettwerk Music Group basado en su fundación como sociales, de base comercializadora de música y artistas, y emergió como un líder en el entorno de Internet habilitado para medios de comunicación social. Para la mayor parte de la década pasada CEO Nettwerk Terry McBride dejó ventiladores consumen música en sus propios términos. Animó el intercambio de archivos, la remezcla de canciones y videos de...Starting at €8.20