HBSP (USA)
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Eyeblaster: Facilitación de la Siguiente Generación de Publicidad Online
Ofek, ElieCase HBS-508S15MarketingPara maximizar su eficacia, los casos de color deben imprimirse en color. Eyeblaster gestión tiene que decidir sobre el mejor curso de acción para mantener su impulso de la habilitación de línea rica publicidad en los medios. La presión de los competidores está obligando a la empresa a reevaluar su estrategia de comercialización anterior que se centró principalmente en conseguir agencias de publicidad para su uso defensor de producto de gestión d...Starting at €8.20
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Threats to the Global Market System: Ten Potential "Disruptors" of Global Capitalism
Bower, Joseph L.; Leonard, Herman B.; Paine, Lynn S.Book Chapter HBS-8617BC-EThe World Bank forecast for the year 2030 provides reason for optimism. The forces of global market capitalism seem to be gathering strength, and long-term prospects show reasonable economic growth. But there are also challenges. As we have already seen, the benefits of growth will not be evenly spread across countries--or even within countries--and collateral damage to the environment will be significant. Scarce resources will be consumed, and t...Starting at €8.20
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The Business Response: Five Views of the Role of Business in Ensuring a Viable Future for Market Capitalism
Bower, Joseph L.; Leonard, Herman B.; Paine, Lynn S.Book Chapter HBS-8619BC-EWhat should be done about the challenges facing market capitalism? And more specifically, what is the role of business in combating potential disruptors and ensuring the system's health and future viability? In this chapter, Harvard Business School professors Joseph Bower, Herman Leonard, and Lynn Paine examine four views that emerged from their discussion forums with prominent business leaders in Europe, East Asia, Latin America, and the United ...Starting at €8.20
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The Best Way to Name Your Product 2.0 (Spanish version)
Bertini, Marco; Gourville, John; Ofek, ElieArticle HBS-F1105CMarketingAlthough there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a name, often adding a sequential indicator (PlayStation 2, PlayStation 3), or they can come up with an entirely new name (Nintendo's Wii). Three questions managers should consider whe...Starting at €8.20
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Customer Profitability and Lifetime Value
Ofek, ElieCase HBS-503019-EMarketingIntroduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed.Starting at €8.20
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AMD: A Customer-Centric Approach to Innovation
Ofek, Elie; Barley, LaurenCase HBS-507037-EStrategyAMD's launch of the Opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment. A long-time follower to Intel, AMD management felt it was in a position to lead the microprocessor industry in new directions. However, in 2006 it was not clear whether Opteron's success in the server segment would translate into success in other microprocessor segments, notably corporate desktop and laptop, and whether th...Starting at €8.20
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PSI India--Will Balbir Pasha Help Fight AIDS? (B)
Ofek, ElieCase HBS-507058-EAn abstract is not available for this product. This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.Starting at €5.74
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Octone Records
Elberse, Anita; Ofek, ElieCase HBS-507082-EMarketingIn February 2007, Octone Records founders James Diener, Ben Berkman, and David Boxenbaum had been highly successful with the first two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label to orchestrate mass marketing campaigns once an artist was ready for "prime time....Starting at €8.20
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AMD: A Customer-Centric Approach to Innovation, Teaching Note
Ofek, ElieTeaching Note HBS-507084-EStrategyTeaching note to (507-037). An abstract is not available for this product.Starting at €0.00
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Clocky: The Runaway Alarm Clock, Teaching Note
Ofek, Elie; Avery, JillTeaching Note HBS-508022-EEntrepreneurshipTeaching Note to (507-016).Starting at €0.00