HBSP (USA)
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Dónde encontraremos a los líderes del futuro
Hill, Linda A.; Hemp, PaulArticle HBS-R0801JLeadership and People ManagementA menos que cuestionar los supuestos largo arraigadas sobre cómo se supone que los líderes empresariales para actuar y donde se supone que vienen, muchas personas que podrían convertirse en líderes mundiales eficaces permanecerán invisibles, advierte el profesor de Harvard Business School Hill. En lugar de asumir que los líderes deben mostrar un comportamiento que se hace cargo, ampliar la definición de liderazgo para incluir la creación de un co...Starting at €8.20
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Should She Stay or Should She Go? (Spanish version)
Hill, Linda A.; Rennella, MarkCase HBS-412S25Leadership and People ManagementMartha Rinaldi has been an assistant product manager at leading beverage company Potomac Waters since graduating from business school. Rinaldi is frustrated by her relationships with her boss and a close co-worker. Even though she works hard to please her manager, she has received a negative performance evaluation for her first four months. Should Rinaldi leave Potomac for a standing job offer at a company she previously interned with or try to i...Starting at €8.20
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Katherine Schuler at Boxes & Bins, Inc. (Spanish version)
Hill, Linda A.; Kindley, James T.Case HBS-917S14Leadership and People ManagementThis case is about Katherine Schuler, soon to become senior vice president of marketing at a fast-growing retail organization, Boxes & Bins (B&B). Part of Schuler's success has been due to her "fit" into a company with clear values and principles. In particular, B&B always put its employees first, and eschewed debt in order to grow only as the company could afford it. Several years ago, the founders sold most of their stock to a private-equity fi...Starting at €8.20
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Transitioning to a Marketplace Model (Spanish version)
Narayandas, Das; Gupta, Sunil; Tahilyani, RachnaCase HBS-518S12MarketingSachin Bansal and Binny Bansal, co-founders of India's largest e-commerce company, Flipkart, were reviewing the foregoing Facebook post, which had gone viral and received more than 20,000 likes. A third-party seller listed a pair of women's sandals on Flipkart's website at 799 Indian rupees and offered it on promotion at 399. However, upon close examination of the product's display photo, consumers noticed a 399 price tag printed on the strap. Co...Starting at €8.20
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Exeter Group, Inc. (B) (Spanish Version)
Eccles, Robert G.; Narayandas, Das; Herman, KerryCase HBS-413S09Leadership and People ManagementEste caso presenta una descripción breve de las decisiones de la empresa garantiza si o no seguir adelante con cada uno de los cuatro proyectos que son la base de la caja (A).Starting at €5.74
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Bernd Sterzel en la IV Medizinische Klinik (A)
Hill, Linda A.; Conrad, Melinda B.Case HBS-417S07Leadership and People ManagementDespués de 10 años de funcionamiento de un pequeño laboratorio en la Escuela de Medicina de Yale, el Dr. Bernd R. Sterzel asume el liderazgo de una clínica de nefrología en Nuremberg y Erlangen, Alemania. En sus ambiciosos esfuerzos para transformar la clínica en una institución líder en investigación académica, se encuentra con numerosos retos asociados a la gestión de la asistencia sanitaria en un contexto medicina socializada.Starting at €8.20
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Bernd Sterzel en la IV Medizinische Klinik (B)
Hill, Linda A.; Conrad, Melinda B.Case HBS-417S08Leadership and People ManagementComplementa el caso (A).Starting at €5.74
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Craig Weatherup (Spanish version)
Hill, Linda A.; Weber, Katherine S.Case HBS-418S21Leadership and People ManagementUna hoja de información biográfica sobre Craig Weatherup, presidente y CEO de Pepsi Cola, América del Norte.Starting at €8.20
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The MonoSpace Launch in Germany (Spanish version)
Narayandas, Das; Swartz, GordonCase HBS-503S07MarketingFocuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one of the global players in this industry, has developed the Monospace elevator product that uses revolutionary technologies. This new product is expected to have a significant impact o...Starting at €8.20
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Anatomy of a Sale, Part 1 (Spanish version)
Deighton, John; Narayandas, DasCase HBS-506S29MarketingHow does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial involvement to a challenge from competitor Oracle to the climax. The structure of Quick & Reilly's buying center is mapped, as is the role of its parent, Fleet Bank. The fortunes of the...Starting at €8.20