HBSP (USA)
-
Marie Trellu-Kane en Unis-Cité
Anteby, Michel; Battilana, Julie; Pache, Anne-ClaireCase HBS-418S05Leadership and People ManagementEste caso se acompaña de un breve vídeo que se puede mostrar en clase o incluido en un Coursepack digital. Los instructores deben considerar el momento de hacer el video disponibles para los estudiantes, ya que puede revelar detalles clave de caso. Marie-Trellu Kane está tratando de decidir cómo Unis-Cite debe responder al anuncio del presidente francés Jacques Chirac en 2005 de un nuevo programa nacional de servicio civil voluntario. Desde 1994,...Starting at €8.20
-
The London 2012 Olympic Games (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S01MarketingIt's 2009 and Paul Williamson, Head of Ticketing, must finalize ticket prices for the 2012 London Olympic Games. Yet, there are many criteria to consider. First, given the importance of ticketing to the Games' bottom line, he has a strong incentive to maximize revenues. Second, because the entire world will be watching, he wants to maximize attendance-not just at the Opening Ceremony and swimming finals, which are easy sells, but also at events s...Starting at €8.20
-
Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20
-
The Best Way to Name Your Product 2.0 (Spanish version)
Bertini, Marco; Gourville, John; Ofek, ElieArticle HBS-F1105CMarketingAlthough there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a name, often adding a sequential indicator (PlayStation 2, PlayStation 3), or they can come up with an entirely new name (Nintendo's Wii). Three questions managers should consider whe...Starting at €8.20
-
Leadership at Echoing Green (A)
Battilana, Julie; DeLong, Thomas J.; Weber, JamesCase HBS-412090-ELeadership and People ManagementStarting at €8.20
-
Self-Monitoring (Abridged)
Battilana, Julie; Tilcsik, AndrasCase HBS-412115-ELeadership and People ManagementStarting at €8.20
-
OrganJet and GuardianWings
Battilana, Julie; Weber, JamesCase HBS-413068-ELeadership and People ManagementStarting at €8.20
-
Power and Influence in Society, Module Note for Instructors
Battilana, JulieTeaching Note HBS-415055-ELeadership and People ManagementStarting at €0.00
-
Marie Trellu-Kane at Unis Cit : Establishing Youth Service in France, Teaching Note
Battilana, Julie; Khan, FeliciaTeaching Note HBS-415056-ELeadership and People ManagementTeaching note for case 415035.Starting at €0.00
-
The Sustainability Accounting Standards Board, Teaching Note
Battilana, Julie; Khan, FeliciaTeaching Note HBS-415057-ELeadership and People ManagementTeaching note for case 414078.Starting at €0.00