HBSP (USA)
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Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
Quelch, John A.; Rodriguez, MargaretCase HBS-515050-EMarketingIn October 2013, Colgate-Palmolive Company, the world's leading oral care company, was about to launch its new Colgate Maximum Cavity Protection plus Sugar Acid Neutralizer toothpaste in Brazil. Oral care category accounted for 46 percent of Colgate's $17.4 billion sales worldwide in 2013. The new toothpaste was clinically proven to reduce and prevent cavities more effectively than toothpaste with the same level of fluoride alone. All maj...Starting at €8.20
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The Role of the Audit Committee in Risk Oversight (Spanish Version)
Lorsch, Jay W.; Simpson, KaitlynCase HBS-419S04Leadership and People ManagementUna silla de comité de auditoría considera cómo puede ayudar a su comité de ser más eficaz, dadas las crecientes exigencias regulatorias sobre los comités de auditoría. Él también lucha con la falta de especificidad en funciones del comité de auditoría y si el comité debe asumir responsabilidades adicionales. En particular, se considera a la creciente preocupación por la supervisión del riesgo y se pregunta qué tipo de riesgos del comité de audit...Starting at €8.20
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Rana Plaza: Workplace Safety in Bangladesh (A)
Quelch, John A.; Rodriguez, MargaretCase HBS-514034-EMarketingOn April 24, 2013 the Rana Plaza factory building collapsed in Dhaka, the capital of Bangladesh. Over 1,100 people were killed in the worst industrial accident since the Union Carbide plant gas leak in Bhopal, India. Most of the victims worked for garment factories, whose primary clients were European, US and Canadian firms. Export contracts to such firms had helped Bangladesh become the world's second largest clothing exporter. Rana Plaza was no...Starting at €8.20
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Cancer Screening in Japan: Market Research and Segmentation
Quelch, John A.; Rodriguez, MargaretCase HBS-514057-EMarketingSince founding CancerScan in 2008, Jun Fukuyoshi and Yoshiki Ishikawa had helped to improve cancer screening rates in Japan. Between 2005 and 2007, awareness of breast cancer in Japan rose from 55% to 70%, but the incidence of breast cancer screenings remained constant. Jun and Yoshiki applied marketing research techniques to increase the screening rate for breast cancer, a disease which killed over 12,000 Japanese women in 2011. Cancer screening...Starting at €8.20
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Vision 2020: Takeda and the Vaccine Business
Quelch, John A.; Rodriguez, MargaretCase HBS-514084-EMarketingTo maximize their effectiveness, color cases should be printed in color. In 2014, Yasuchika Hasegawa was orchestrating the transformation of Takeda from a Japanese pharmaceutical company with a global footprint into a global company with a Japanese heritage. A 33-year veteran of Takeda, Hasegawa-san was appointed president of Takeda in 2003 and chief executive in 2009. By 2013, Takeda was in the midst of implementing its new Vision 2020 plan, a s...Starting at €8.20
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23andMe: Genetic Testing For Consumers (A)
Quelch, John A.; Rodriguez, MargaretCase HBS-514086-EMarketingOn November 22, 2013, the direct-to-consumer genetic testing provider, 23andMe, received a letter from the U.S. Food and Drug Administration (FDA) ordering the company to halt the sale and promotion of its genetic testing kit. The FDA stated that the product was marketed as a diagnostic and preventative tool and that it was subject to the agency's regulations for medical devices. Company co-founder Anne Wojcicki and chairman Andy Page carefully c...Starting at €8.20
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Rebranding at Oliver Wyman Group
Eccles, Robert G.; Simpson, KaitlynCase HBS-409055-ELeadership and People ManagementIn 2007, the individual consulting firms loosely held under the name Mercer Specialty Consulting came together more closely to form the $1.5 billion strategy consulting firm Oliver Wyman. CEO John Drzik hoped that this rebranding effort would create greater alignment and collaboration across the firm, resulting in greater client value. With increasingly complex needs, clients sought consultants with deep expertise to solve their most challenging ...Starting at €8.20
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Relational Investors and Home Depot (B)
Lorsch, Jay W.; Simpson, KaitlynCase HBS-409082-ELeadership and People ManagementStarting at €5.74
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One Firm One Future at Davis Langdon (A)
Eccles, Robert G.; Simpson, KaitlynCase HBS-411006-ELeadership and People ManagementThis case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details. Senior Partner Rob Smith just led construction consultancy firm Davis Langdon through a major organizational change in Europe and the Middle East. In the past, compensation arrangements had not incentivized partners to collabor...Starting at €8.20
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CommonAngels (TM) (A)
Applegate, Lynda M.; Simpson, KaitlynCase HBS-810082-EEntrepreneurshipDescribes the motivations behind the founding of CommonAngels-a group of successful business owners who provide capital, connections, and expertise to entrepreneurs who are building new ventures. In 2005, the group is considering increasing its investment focus to include a broader range of technologies, including emerging technologies (for example, Mobile and RFID technologies) and non-information technologies.Starting at €8.20