HBSP (USA)
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Strengthening the Brand with Digital Marketing (Spanish version)
Avery, Jill; Dev, Chekitan S.; O'Connor, PeterCase HBS-316S10MarketingAccor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just that-but not by tackling a new frontier of the geographic variety. Rather, the firm was further exploring the digital frontier via a new distribution channel that would allow it to bet...Starting at €8.20
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The JIT II Program (A) (Spanish version)
Shapiro, Roy D.; Isaacson, BruceCase HBS-610S11Service and Operations Management1) which planning and ordering activities should be performed by Bose and which can be performed by vendors, 2) how much access vendors should have to Bose computer systems and facilities, and 3) how to adapt vendor relations as the company grows or as markets change. Students are asked to consider both the buyer's and the vendor's perspective on the buyer-seller relationship.Starting at €8.20
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Delwarca Software Remote Support Unit (Spanish version)
Shapiro, Roy D.; Morrison, Paul E.Case HBS-915S08Delwarca Software provides business software to large corporate clients around the world. The firm serves customers who prefer to assemble corporate solutions using a combination of software programs from various suppliers rather than implementing a single enterprise resource planning system. Consequently, Delwarca must provide telephone support services for complex software-hardware interaction and performance problems in addition to the typical...Starting at €8.20
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ClearEyes Cataracts Clinic (Spanish version)
Shapiro, Roy D.; Morrison, Paul E.Case HBS-916S10Service and Operations Managementkeeping her physical facility as it is and extending office hours, or renting additional space within her current building. The first appears to be less disruptive to operations but risks alienating her workforce. The second is more disruptive to current operations during construction and will require more capital investment. This case is designed to be taught in a single class session with students who have practiced process analysis.Starting at €8.20
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Bayonne Packaging, Inc. (Spanish version)
Shapiro, Roy D.; Morrison, Paul E.Case HBS-417S03Service and Operations ManagementA printer and paper converter produces customized packaging used by industrial customers to deliver promotional materials, software, luxury beverages, and gift food and candy. The company specializes in creating innovative packaging solutions for its customers and providing full service from design through final delivery. Even though revenue has tripled, performance has been declining and the firm posted its first loss in over 10 years. The new V...Starting at €8.20
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The Corporate Brand: Help or Hindrance (Commentary for HBR Case Study)
Dev, Chekitan S.Article HBS-R0802Z-EMarketingEach of Lilypad's boutique hotels has its own sense of place and definition of customer experience. Though loyal to their favorites, guests don't visit other luxury properties in the collection or even realize they're affiliated. To boost the lifetime value of existing customers and reach new ones, CEO Andre Cleary is thinking about positioning the hotels more directly under the corporate umbrella. The company could gain scale efficiencies and po...Starting at €8.20
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Challenge the Middlemen? (HBR Case Study and Commentary)
Dev, Chekitan S.; O'Connor, PeterArticle HBS-R1512K-EStrategyThe chief marketing officer of a Dutch hospitality group considers whether she should invest a substantial portion of her budget in partnering with a start-up whose business model involves bypassing online travel agencies. Expert commentary comes from Ted Teng, president and CEO of The Leading Hotels of the World, and Michael Levie, COO at citizenM, a Netherlands-based hotel company. This HBR Case Study includes both the case and the commentary....Starting at €8.20
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Challenge the Middlemen (HBR Case Study)
Dev, Chekitan S.; O'Connor, PeterArticle HBS-R1512X-EStrategyThe chief marketing officer of a Dutch hospitality group considers whether she should invest a substantial portion of her budget in partnering with a start-up whose business model involves bypassing online travel agencies. Expert commentary comes from Ted Teng, president and CEO of The Leading Hotels of the World, and Michael Levie, COO at citizenM, a Netherlands-based hotel company. For teaching purposes, this is the case-only version of the HB...Starting at €8.20
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Prune the Brand Portfolio (HBR Case Study)
Dev, Chekitan S.Article HBS-R1802X-ELeadership and People ManagementA global hotel company that has just completed a large merger is debating whether to retain all the brands that came with the acquisition. The company CFO argues that it would be possible for each of them to have its own "swim lane," and that the result would be $200 million in annual cost savings; greater negotiating power with online travel agencies; and the ability to boost both revenue, by cross-selling brands, and occupancy rates, by leverag...Starting at €8.20
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Prune the Brand Portfolio (Commentary for HBR Case Study)
Dev, Chekitan S.Article HBS-R1802Z-ELeadership and People ManagementA global hotel company that has just completed a large merger is debating whether to retain all the brands that came with the acquisition. The company CFO argues that it would be possible for each of them to have its own "swim lane," and that the result would be $200 million in annual cost savings; greater negotiating power with online travel agencies; and the ability to boost both revenue, by cross-selling brands, and occupancy rates, by leverag...Starting at €8.20