HBSP (USA)
- Book Chapter
Connection: How the Need to Relate to Oneself and Others Affects Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4458BC-EPublished: May 6, 2008Format: PDFPages: 24Language: English - Book Chapter
Resource: How Acquisitions and Their Consequences Affect Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4459BC-EPublished: May 6, 2008Format: PDFPages: 25Language: English - Article
The Sure Thing That Flopped (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R0807A-EPublished: Jul 1, 2008Format: PDFPages: 10Language: English - Case
Understanding the Brand Equity of Nestl Crunch Bar (B): Data Analysis
Collection: HBSP (USA)Ref.: HBS-519062-EPublished: Jan 13, 2019Format: PDFPages: 21Language: English - Case
When Trolls Attack: Carbonite vs. Oasis Research
Collection: HBSP (USA)Ref.: HBS-219001-EPublished: Jan 7, 2019Reviewed: May 2, 2019Format: PDFPages: 23Language: English - Case
Enigmo
Collection: HBSP (USA)Ref.: HBS-821097-EPublished: Mar 29, 2021Format: PDFPages: 23Language: English - Teaching Note
Zoom Video Communications: Eric Yuan's Leadership During COVID-19, Teaching Note
Collection: HBSP (USA)Ref.: HBS-821018-EPublished: Jan 27, 2021Format: PDFPages: 32Language: English - Case
Making Markets
Collection: HBSP (USA)Ref.: HBS-818096-EPublished: Jan 24, 2018Reviewed: Feb 28, 2018Format: PDFPages: 27Language: English - Case
GoFundMe: The Giving Layer of the Internet
Collection: HBSP (USA)Ref.: HBS-818108-EPublished: Mar 20, 2018Format: PDFPages: 22Language: English - Case
Feeding America (B)
Collection: HBSP (USA)Ref.: HBS-818131-EPublished: Jun 1, 2018Format: PDFPages: 5Language: English