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Gimlet Media: A Podcasting Startup
Deighton, John; Kornfeld, LeoraCase HBS-918413-EStarting at €8.20
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Rosslyn Resource: Monetization and Sales Strategy
Dolan, Robert J.; Yong, SunruCase HBS-918509-EMarketingRosslyn Resource identifies exploration targets (potential mineral deposits) in the mining industry and advances them until the project can be monetized, usually through sale to a larger mining company, in return for an upfront fee and a royalty on future revenues. Rosslyn has invested heavily in developing proprietary, innovative equipment and geological data sets that would make exploration cheaper and faster. Rosslyn must decide what to do wi...Starting at €8.20
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Fijación de precios y creación de mercados en Internet
Dolan, Robert J.; Moon, YoungmeCase HBS-507S13MarketingConsidera el impacto de Internet sobre cómo se llevarán a cabo intercambios de mercado. Se analiza el papel de los agentes y de las alternativas de compras a precios fijos, tales como negociaciones, subastas e intercambios.Starting at €8.20
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Amazon, Apple, Facebook, and Google 2018 (Spanish version)
Deighton, John; Kornfeld, LeoraCase HBS-514S07MarketingFour businesses had, by 2012, grown to dominate the infrastructure that all firms rely on to reach online customers. Will the balance of power among the four persist, will one take command at the expense of the other three, or are all four more vulnerable than they seem to outside forces? What are the implications for the pace at which consumers go online? Amara's Law claims that we tend to overestimate change in the short run, and underestimate ...Starting at €8.20
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Marketing the "One Perfect Mattress for Everyone" (Spanish version)
Dolan, Robert J.Case HBS-519S02MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). "A Warby Parker of mattresses? Somebody is going to do it. Why not us?" This was the topic of a conversation begun in spring 2013 among Gabe Flateman, Philip Krim, Neil Parikh, and T. Luke Sherwin. The four met as members of a New York City venture accelerator program. All admired Warby Parker's succ...Starting at €8.20
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Altius Golf and the Fighter Brand (Spanish version)
Dolan, Robert J.; Yong, SunruCase HBS-914S13MarketingAltius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that allow their customers to emulate professional golfers. The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevat...Starting at €8.20
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Peak Sealing Technologies' Product Line Extension Dilemma (Spanish version)
Dolan, Robert J.; Beckham, HeatherCase HBS-916S04MarketingPeak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company's core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could conflict with their values. Product manager Emma Taylor must decide if the company should augment its existing high-quality product line with a cheaper, less effective product to co...Starting at €8.20
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CNS Worldwide (Spanish version)
Dolan, Robert J.; Easwar, KarthikCase HBS-919S02MarketingCNS Worldwide has long been the market share leader in the IaaS cloud server market, yet it has remained unprofitable for years. Industry capacity utilization is low, and prices have declined over 70% over the last decade. CNS is considering withdrawing from the market if it cannot find a way to increase prices. As a large public bid is about to be held, CNS must decide whether to bid and, if so, at what price. This case is intended for use an i...Starting at €8.20
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Note on Marketing Strategy (Spanish version)
Dolan, Robert J.Case HBS-504S13Marketingthe decisions to be made and the underlying analysis to support that decision making.Starting at €8.20
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Analyzing Consumer Preferences (Spanish version)
Dolan, Robert J.Case HBS-503S27MarketingPresents a non-traditional description of the conjoint analysis methodology. Discusses the process by which a study is done and cites areas of application.Starting at €8.20