HBSP (USA)
- Case
Strengthening the Brand with Digital Marketing (Spanish version)
Collection: HBSP (USA)Ref.: HBS-316S10Published: Jun 9, 2015Reviewed: Oct 22, 2015Format: pdfPages: 26Language: Spanish - Article
When Virtue Is a Vice (Spanish version)
Collection: HBSP (USA)Ref.: HBS-F0807DPublished: Jul 1, 2008Format: pdfPages: 3Language: Spanish - Article
The Corporate Brand: Help or Hindrance (Commentary for HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R0802Z-EPublished: Feb 1, 2008Format: pdfPages: 5Language: English - Article
Challenge the Middlemen? (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R1512K-EPublished: Dec 1, 2015Format: pdfPages: 6Language: English - Article
Challenge the Middlemen (HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1512X-EPublished: Dec 1, 2015Format: pdfPages: 5Language: English - Article
Prune the Brand Portfolio (HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1802X-EPublished: Mar 1, 2018Format: pdfPages: 4Language: English - Article
Prune the Brand Portfolio (Commentary for HBR Case Study)
Collection: HBSP (USA)Ref.: HBS-R1802Z-EPublished: Mar 1, 2018Format: pdfPages: 3Language: English - Teaching Note
Onefinestay: Building a Luxury Experience in the Sharing Economy, Teaching Note
Collection: HBSP (USA)Ref.: HBS-520092-EPublished: Mar 25, 2020Format: pdfPages: 22Language: English - Case
Understanding Brands, Module Note
Collection: HBSP (USA)Ref.: HBS-509041-EPublished: Nov 25, 2008Reviewed: Sep 17, 2018Format: pdfPages: 8Language: English - Case
Communispace
By Keinan, AnatCollection: HBSP (USA)Ref.: HBS-510018-EPublished: Nov 30, 2009Reviewed: Jan 11, 2010Format: pdfPages: 15Language: English