IESE (España)
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WWF and Greenpeace: Two Strategies to Save the Arctic Ocean - Teaching Note
Casadesus-Masanell, Ramon; Mitchell, Jordan; Sastre Boquet, Isaac; Vroom, GovertTeaching Note SMT-124-EStrategyThis case describes the two leading environmental NGOs: WWF and Greenpeace. It discusses the different approaches of these organization towards the preservation of the Arctic Ocean. It raises the question to what extend these two organizations, with very similar goals but very different strategies, should collaborate together.Starting at €0.00