Default Category
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Zynga (A) and (B), Teaching Note
Piskorski, Mikolaj JanTeaching Note HBS-713482-EStrategyTeaching Note for 710464 and 713502.Starting at €0.00
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Yammer (B)
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-713483-EStrategySupplement to Yammer (A), case 712-494.Starting at €5.74
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Your Social Network Over Time, Teaching Note
Piskorski, Mikolaj Jan; Gorbatai, AndreeaTeaching Note HBS-713485-EStrategyTeaching Note for 709476.Starting at €0.00
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Meetup, Teaching Note
Piskorski, Mikolaj JanTeaching Note HBS-713486-EStrategyTeaching Note for 710408Starting at €0.00
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Competing with Social Networks: Social Strategy, Module Note
Piskorski, Mikolaj JanCase HBS-713496-EStrategyStarting at €8.20
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Competing with Social Networks: Social Failures, Module Note for Instructors
Piskorski, Mikolaj JanTeaching Note HBS-713497-EStrategyStarting at €0.00
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Competing with Social Networks: Overview, Course Overview Note
Piskorski, Mikolaj JanCase HBS-713500-EStrategyCourse overview note for students.Starting at €8.20
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Going Social: Durex in China
Piskorski, Mikolaj Jan; Smith, AaronCase HBS-714430-EStrategyWhen Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese market made it hard to sustain high margins, inflated television advertising rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010,...Starting at €8.20
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Friendster (A) and (B), Teaching Note
Piskorski, Mikolaj JanTeaching Note HBS-708407-EStrategyTeaching Note for [707409] and [707410].Starting at €0.00
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Zopa: The Power of Peer-to-Peer Lending
Piskorski, Mikolaj Jan; Fernandez-Mateo, Isabel; Chen, DavidCase HBS-709469-EStrategyZopa, a U.K.-based peer-to-peer lending company, connected individual lenders and borrowers via an online interface. The company charged a small fee for completed loan transactions but has not turned a profit. Zopa offered two platforms, Markets and Listings. Markets was an automated system that assembled loans by combining lowest loan offers from different Zopa lenders. Zopa Listings allowed prospective borrowers to post eBay-like listings expla...Starting at €8.20