HBSP (USA)
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Novartis: el liderazgo de una empresa global
George, William W.; Palepu, Krishna G.; Knoop, Carin-IsabelCase HBS-418S09StrategyNovartis, empresa de salud más importantes del mundo, se formó en 1996 de la fusión de dos compañías farmacéuticas muy diferente, de nivel medio con sede en Suiza. El caso describe la evolución de la compañía durante los últimos 17 años, ya que se transformó en una empresa verdaderamente global, con 127.000 empleados de 153 nacionalidades en 140 países y generando $ 56,7 mil millones en 2012 ingresos y $ 9.6 mil millones en ingresos netos, por lo...Starting at €8.20
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A Moving Target: Real World Strategies for Applying 5 Forces, Selecting and Using Appropriate Tools, and Reacting to Feedback
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7135BC-E"What I Didn't Learn in Business School" follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. Read along as Justin meets with a vice president, the second-in-command at the chemical firm. Throughout the interview, Justin learns that a particular mode of analysis is not applicable to every situation. Like any newcomer, he tries to match a case study to a ...Starting at €8.20
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A Lone Ranger: Real World Strategies for Applying Growth Opportunity Scans, Assessing Product Extensions, and Realizing the Potential of Radical Innovations
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7147BC-E"What I Didn't Learn in Business School" is a fictional account that follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. This chapter finds Justin struggling to get a handle on several different applications for this technology in order to determine the growth opportunity and lay the groundwork for choosing the highest-potential innovations. Learn from ...Starting at €8.20
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A Team Effort: Real World Strategies for Justifying Vertical Integration, Considering Joint Ventures, and Understanding Organizational Dynamics
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7148BC-E"What I Didn't Learn in Business School" is a fictional account that follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. At the opening of this chapter, Justin realizes that the work he has been doing alone on the new project overlaps significantly with the work that his colleagues have done. While attempting to crack the strategy case on his own, he ha...Starting at €8.20
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A Constructive Meeting: Real World Strategies for Synthesizing Complex Information, Managing Projects under Tight Timelines, and Mitigating Strategic Risks
Barney, Jay; Clifford, Patricia GormanBook Chapter HBS-7151BC-E"What I Didn't Learn in Business School" is a fictional account that follows new consultant Justin Campbell as he joins an elite team hired by a chemical firm to assess the potential of a newly developed technology. Authors Jay Barney and Trish Gorman Clifford use Justin's story to examine the challenges a recent MBA graduate faces in applying his education on the job-in a way a traditional business book about strategy never could. In this chapte...Starting at €8.20
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Facebook Confronts a Crisis of Trust
George, William W.; Migdal, AmramCase HBS-318145-EKnowledge and CommunicationStarting at €8.20
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Howard Schultz: Building Starbucks Community (B)
George, William W.; Pierce, LanceCase HBS-407127-ELeadership and People ManagementSupplements the (A) case.Starting at €5.74
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Martin Luther King, Jr.: A Young Minister Confronts the Challenges of Montgomery, Teaching Note
George, William W.Teaching Note HBS-408102-ELeadership and People ManagementTeaching Note for [406016].Starting at €0.00
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Oprah!, Teaching Note
George, William W.Teaching Note HBS-408117-ELeadership and People ManagementTeaching Note for [405087].Starting at €0.00
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Instructor's Guide to Authentic Leadership Development, Course Overview
George, William W.Teaching Note HBS-408124-EInstructor's guide - not available for classroom use.Starting at €0.00