HBSP (USA)
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The Holland Sweetener Co. vs. NutraSweet (A) (Spanish version)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S15StrategyThe NutraSweet Co. has very successfully marketed aspartame, a low-calorie, high-intensity sweetener, around the world. NutraSweet's position was protected by patents until 1987 in Europe, Canada, and Japan, and until the end of 1992 in the United States. The case series describes the competition that ensued between NutraSweet and the Holland Sweetener Co. (HSC) following HSC's entry into the aspartame market in 1987. Describes the subsequent mov...Starting at €8.20
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La amarga competencia entre Holland Sweetener Company y NutraSweet (G)
Brandenburger, Adam; Costello, Maryellen; Kou, JuliaCase HBS-703S21StrategyComplementa el caso (A).Starting at €8.20
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Contraataques estratégicos: Coca Cola frente a Pepsi
Kou, Julia; McGahan, Anita M.Case HBS-703S46StrategyDescribe las adquisiciones estratégicas de Coca-Cola y Pepsi-Cola a finales de 1980. El contexto permite a los estudiantes para evaluar las implicaciones de las fusiones para la competitividad de la industria.Starting at €8.20
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La planta de Union Carbide en Bhopal (B)
Kou, Julia; Spar, Debora L.Case HBS-704S19EconomicsDescribe las secuelas de la explosión en Bhopal.Starting at €5.74
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Leaders as Decision Architects
Beshears, John; Gino, FrancescaArticle HBS-R1505C-ELeadership and People ManagementEveryone from CEOs to frontline workers commit preventable mistakes--from underestimating how long it will take to finish a project to focusing too much on information that supports their current view. It is extraordinarily difficult to rewire the human brain to undo the patterns that lead to such mistakes. But there is another approach: Alter the environment in ways that encourage people to make decisions that lead to good outcomes. Leaders can ...Starting at €8.20
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Social Salary Setting at Spiber, Teaching Note
Whillans, Ashley V.; Beshears, JohnTeaching Note HBS-921014-ELeadership and People ManagementThis case tells the story of Spiber, a Japanese technology start-up company. To reflect the company's values, the leadership team implemented a new and unique salary-setting process: each employee had the authority to choose their own salary. In the couStarting at €0.00
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Increasing Gender Diversity in the Boardroom: The United Kingdom in 2011 (A) and (B), Teaching Note
Beshears, John; Bohnet, Iris; Chilazi, SiriTeaching Note HBS-920006-ETeaching note for cases 918006 and 918007.Starting at €0.00
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T-Mobile in 2013: The Un-Carrier
Beshears, John; Gino, Francesca; Lee, Jonathan; Wang, Sean YixiangCase HBS-916043-EEconomicsBy 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data services. T-Mobile, the smallest of the four major carriers, lacked the scale of its competitors and risked falling further behind in the contest for market share. Faced with this daunting ...Starting at €8.20
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Express Scripts: Promoting Prescription Drug Home Delivery (A) and (B), Teaching Note
Beshears, JohnTeaching Note HBS-916047-EEconomicsTeaching note for cases 916026 and 916040. The pharmacy benefit manager (PBM) sector processes prescription drug claims on behalf of companies that offer a prescription drug benefit to their employees. The case associated with this teaching note follows Bob Nease, Chief Scientist at Express Scripts, as he considers methods to promote home delivery of prescription drugs by mail-a process proven to lower prescription fill error rates, increase cos...Starting at €0.00
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T-Mobile in 2013: The Un-Carrier, Teaching Note
Beshears, John; Gino, FrancescaTeaching Note HBS-916048-EEconomicsTeaching note for case 916043. By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data services. T-Mobile, the smallest of the four major carriers, lacked the scale of its competitors and risked falling further behind in the contest for market ...Starting at €0.00