HBSP (USA)
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DRW Technologies
Greyser, Stephen A.; Ellet, WilliamCase HBS-916535-EKnowledge and CommunicationEd Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his arrival was announced in an email to corporate executives and plant managers and in the company newsletter. Before he has even met the procurement team, Claiborne is assigned his first...Starting at €8.20
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Caso HBR: El "tres" de caballeros
Hall, Brian J.; Wasynczuk, AndrewArticle HBS-R1107RLeadership and People Management¿Cómo se puede reducir la plantilla, cuando casi todo el mundo tiene las mismas puntuaciones en evaluaciones de desempeño? vicepresidente de recursos humanos Nils Ekdahl se enfrenta a esa pregunta en Circale Corporation, una de ficción-componentes electrónicos distribuidor que acaba de completar una serie de adquisiciones. Ekdahl quiere hacer los recortes de personal objetivamente, pero los nuevos rendimientos del sistema de evaluar el desempeño ...Starting at €8.20
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Johnson & Johnson: La Tragedia de Tylenol
Greyser, Stephen A.Case HBS-503S68MarketingEn octubre de 1982, Johnson & Johnson se enfrentó a una crisis importante cuando siete muertes fueron atribuidas a Tylenol envenenado. El caso analiza los hechos como se conoce a la semana siguiente de los hechos, y plantea una amplia gama de cuestiones relacionadas con el comportamiento del consumidor, la responsabilidad corporativa, y la reacción de la competencia.Starting at €8.20
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Sports Sponsorship to Rally the Home Team (Spanish version)
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
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The Gentleman's "Three" (Commentary for HBR Case Study)
Hall, Brian J.; Wasynczuk, AndrewArticle HBS-R1107Z-ELeadership and People ManagementHow do you reduce headcount when almost everyone gets the same scores on performance reviews? HR vice president Nils Ekdahl confronts that question at Circale Corporation, a fictional electronic-components distributor that has just completed a series of acquisitions. Ekdahl wants to make the personnel cuts objectively, but the company's new performance-review system yields disappointing results: On a five-point scale, virtually every employee get...Starting at €8.20
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Sports Sponsorship to Rally the Home Team
Farrelly, Francis J.; Greyser, Stephen A.Article HBS-F0709E-EMarketingCompanies are beginning to use their brand-enhancing sponsorship of teams and events internally, to motivate employees or facilitate major structural change. Sports-related communications and incentives can create cohesion and foster pride in the company.Starting at €8.20
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DRW Technologies, Teaching Note
Greyser, Stephen A.; Ellet, WilliamTeaching Note HBS-916536-EKnowledge and CommunicationTeaching note for case 916-535. This note addresses use of the case at different levels and in different courses, with considerable role play suggestions. Updated in September 2020, and now includes a supplemental section with specific experience-based guStarting at €0.00
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Philanthropy and Brand Building: Jeff Vinik and the Tampa Bay Lightning, Teaching Note
Greyser, Stephen A.; Mondello, MichaelTeaching Note HBS-919404-ETeaching note for case 919403.Starting at €0.00
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The Bundesliga in the U.S.
Greyser, Stephen A.; Schmidt, Sascha L.; Holzmayer, FlorianCase HBS-919406-EStarting at €8.20
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iBasis, Inc.
Wasynczuk, Andrew; Kravec, Nicole; Dowd, KatherineCase HBS-908014-EiBasis examines the development of a long-term relationship between equipment manufacturer Cisco and start-up iBasis, a voice-over-internet wholesaler. Questions arise for iBasis founders as to how best to build a beneficial relationship with the much larger partner. How aggressive should they be in their pursuit of specialized equipment designs from Cisco? How should they protect their own intellectual property? After several years of market suc...Starting at €8.20