IESE (España)
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Cuatro principios para gestionar tu trayectoria a largo plazo
Clark, DorieArticle 75540Leadership and People ManagementCuando te centras solo en las ganancias trimestrales; pones en peligro el crecimiento a largo plazo. Lo mismo ocurre en tu vida y trayectoria profesional. Sigue estos consejos para romper con el foco a corto plazo; tomar perspectiva y adoptar pequeños cambios que transformen tu faceta personal y laboral.Starting at €8.20
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In-Depth Interviews (B): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaCase ME-11-EMarketingThis exercise is designed to enrich students' understanding of the "in-depth interview" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct 3-4 in-depth interviews and are given guidelines and instructions on how to perform this task.Starting at €5.74
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4 principles to manage your career for the long term
Clark, DorieArticle 75532Leadership and People ManagementJust as CEOs jeopardize long-term growth by only focusing on quarterly profits, we risk falling into the same trap in our personal and professional lives. Follow these tips to break the short-term orientation, see the big picture, and tap into the power of small changes to transform your life and career.Starting at €8.20
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Observational study: Experts (B): Behavioral Insights Marketing Research Exercise.
Reutskaja, ElenaCase ME-13-EMarketingThis exercise is designed to enrich students' understanding of the "observational study" - a marketing research method used by organizations to generate behavioral insights. This assignment should be used together with Observational Study(A) exercise. Students who have previous experience with conducting observational studies are asked to evaluate the design and procedure of the organizational study conducted by their colleagues. Students-experts...Starting at €5.74
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Focus Groups (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-8-EMarketingThis exercise is designed to enrich students' understanding of the "focus group" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one focus group and are given detailed guidelines and instructions on how to perform this task.Starting at €8.20
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The Power of the Default, or Why We Stick With the Status Quo
Kochanowska, Ewa; Reutskaja, ElenaTechnical Note MN-415-EDecision Analysis, MarketingThe note is an introduction to one of the most common tolls of choice architecture: defaults. The note explains what defaults are, why they are important to understand, how and why defaults work.Starting at €8.20
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Temporal Discounting, or Why We Want Things NOW
Kochanowska, Ewa; Reutskaja, ElenaTechnical Note MN-414-EDecision Analysis, MarketingMany decisions in our lives are intertemporal in nature. Should I study for an upcoming exam or watch another episode of my favorite show? Should I spend my money on a new car or add it to my retirement savings? To make this type of decision, people need to make a tradeoff between two rewards (or two losses)?one available immediately and the other at some point in the future. Considering this can help students understand how people make similar d...Starting at €8.20
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Behavioral Experiment (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaExercise ME-6-EMarketingThis exercise is designed to enrich students' understanding of the "behavioral experiment" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one behavioral experiment and are given guidelines and instructions on how to perform this task.Starting at €8.20
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IESE ON. Lead yourself to lead
Ginebra, Gabriel; Reiche, Sebastian; Neeley, Tsedal; Rosanas, Josep Maria; Andreu i Civit, Rafael; Evangelia Demerouti; Clark, Dorie; IESE InsightDossier DOS-43-ELeadership and People ManagementWhat does it mean to be a good leader? Why should you want to be one, and what point are you at in your journey? Where, ultimately, do you want to go?
Leadership isn't a clearly marked path. It begins with you, with your knowledge of yourself and your ability to reflect on the world around you.
With this collection of articles, we provide the information you need to understand the kind of leader you are today, and the one you co...Starting at €15.00
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Starchitects, Emblematic Buildings and the Effects on Urban Economies
Nueno, José Luis; Reutskaja, ElenaTechnical Note MN-369-EEconomics, Knowledge and CommunicationEmblematic buildings, constructed by the leading ¿artists¿ in this field or ¿starchitects¿ such as Lord Norman Foster, Frank Gehry, Santiago Calatrava, Jean Nouvel are exactly the new dimension that is capable solving the problems of businesses and achieve sustainable growth. Case studies of Guggenheim Museum in Bilbao, ¿the Gherkin¿ in London, Sydney Opera House are vivid examples of how an emblematic building is capable of achieving synergy fro...Starting at €8.20