IESE (España)
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Political economy, or economic politics?
Videla, PedroArticle ART-3401-ELeadership and People ManagementIncome inequality is a hot topic in the U.S. political debates. But has the income of the top 1% actually soared? Taking a closer look at some widely cited statistics is enough to raise some serious doubts.Starting at €8.20
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GK: Building Businesses in India
Zott, ChristophCase E-155-EEntrepreneurship, Knowledge and Communication, StrategyThe case provides the opportunity to discuss some of the decisions faced by Gopala Krishnan (GK), an Indian entrepreneur who has developed a number of successful technology-related start-ups. The case presents three ventures that GK worked on in parallel: TimePass India, a cinema and real estate business; Immunizeindia, a social venture; and Banyan Mobile, a music streaming business. GK is faced with three strategic decisions, one for each ventur...Starting at €8.20
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Aparkalo (B): Revised Business Plan
Peeters, Claire; Zott, ChristophCase E-209-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Iván Rodríguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €5.74
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Aparkalo (C): Normal Crisis or Sudden Death
Peeters, Claire; Zott, ChristophCase E-210-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Iván Rodríguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €5.74
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Inflación y paro
Gual, Jordi; Videla, PedroTechnical Note ASEN-205EconomicsEsta nota explora la relación entre los índices de inflación y de desempleo. La nota aborda el breve equilibrio entre inflación y desempleo, y muestra cómo este equilibrio desaparece a largo plazo.Starting at €8.20
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Estrategias para atraer inversores
Huy, Q.; Zott, ChristophArticle ART-1604Entrepreneurship, Leadership and People Management, StrategyAl complicarse el acceso a los recursos, muchos directivos ven cómo el mundo que conocían desaparece y deja paso a otro muy diferente. Todos los emprendedores han tenido que enfrentarse al reto de demostrar su solvencia sin poder avalarla con pruebas. Su experiencia resulta muy útil para los directivos que, tal vez por primera vez, han de obtener financiación para los grandes proyectos que impulsarán su carrera profesional. A la hora de atraer a ...Starting at €8.20
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¿Política económica o economía política?
Videla, PedroArticle ART-3401Leadership and People ManagementLa desigualdad de renta es uno de los temas estrella del debate político actual en Estados Unidos. ¿Pero de verdad ha aumentado la renta del 1% más rico? Un examen detenido de los datos que se manejan revela por qué no.Starting at €8.20
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La crisis del peso mexicano de 1994
Videla, PedroCase ASE-379EconomicsEl caso analiza las distintas potenciales causas de la crisis cambiaria mexicana de diciembre 1994.Starting at €8.20
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Aparkalo (A), (B) & (C) - Teaching Note
Peeters, Claire; Zott, ChristophTeaching Note ET-54-EEntrepreneurshipAparkalo was born as the brainchild of Luis París and Ivan Rodriguez, who developed the initial business plan for the venture as part of an IESE EMBA course on entrepreneurship. Their simple yet appealing idea was to introduce the concepts of reservations and dynamic pricing as a business model innovation to parking lots, so that clients could reserve spots in advance, and parking lot managers could charge more during peak times (e.g., concerts o...Starting at €0.00