IESE (España)
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Cómo el diseño puede mejorar la rentabilidad y el impacto social
Sosa, Manuel E.Article ART-3169Innovation and Change, Service and Operations ManagementMuchos directivos enfocan los problemas con la mentalidad de un ingeniero: hacer bien un producto y asegurarse de que funciona. Los diseñadores, en cambio, se preguntan primero si el producto en cuestión es el más adecuado. En este artículo, el autor expone cómo las empresas pueden crear una cultura del diseño y pone como ejemplos el EGGS Design de Oslo y el ArtCenter College of Design de Pasadena. También explica que la clave para conseguirlo es...Starting at €8.20
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How Design Can Boost Social Impact and Business Results
Sosa, Manuel E.Article ART-3169-EInnovation and Change, Service and Operations ManagementMany managers approach problems with an engineering mindset: build it the right way and make sure it works. Designers, on the other hand, approach problems with the question: are we building the right thing in the first place? In this article, the author discusses how companies can build a design culture, using examples from EGGS Design in Oslo, Norway, and ArtCenter College of Design in Pasadena, California. The key, he says, is to bring togethe...Starting at €8.20
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The Trial of Business Ethics
Vaccaro, Antonino; Kusyk, SophiaTechnical Note BEN-128-EBusiness Ethics and Corporate Social ResponsibilityWhy are we so skeptical about business ethics? Why, whenever we mention corporate social responsibility during a casual conversation, a tight smile appears on the face of our interlocutor? In the following pages we will try to explore this impenitent disbelief which seems to affect managers, scholars, consumers, activists and even policy makers. We think that there are very good reasons for being skeptical about how business ethics and CSR are ...Starting at €8.20
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Corporate Social Responsibility Non-Financial Reporting Standards: Measurement, Metrics, Labels and Awards at a Glance
Kusyk, SophiaTechnical Note BEN-127-EBusiness Ethics and Corporate Social ResponsibilityThe purpose of this note is to give a quick glance at the different components of a non-financial system and it will briefly outline the basics of non-financial performance as commonly practiced in enterprises. The note explains the basic process of a non-financial performance system and the main standards that are currently applied.Starting at €8.20
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The Power of Global Thinking
Kusyk, Sophia; Mooij, Marieke de; Reiche, B. Sebastian; Sánchez-Runde Sánchez, Carlos; Steers, Richard M.Dossier DOS-5-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management, MarketingThe world may be smaller, but the challenges are bigger. Managers need a new mindset that knows no bounds.Starting at €15.00
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Learning to Navigate the Rough Seas of Ethics
Kusyk, SophiaArticle ART-1788-EBusiness Ethics and Corporate Social ResponsibilityIs our reasoning sound when we justify using sweatshops in Asian countries, paying bribes to secure contracts, and tolerating social and environmental degradation based on the argument that everyone else is doing it, and if we dont, a competitor will? Doing business across borders presents a minefield of ethical dilemmas that many managers are ill-equipped to deal with. This article tackles three main myths surrounding cross-cultural management:...Starting at €8.20
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Transforma tu empresa con el Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37Innovation and Change, Service and Operations Management, StrategyTransformar la empresa requiere un enfoque de dirección que permita el cambio ordenado. El design thinking puede jugar un papel imprescindible en este proceso.Starting at €15.00
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Transformation Through Design Thinking
Vilà, Joaquim; Camps, Xavier; Sosa, Manuel E.; Liedtka, Jeanne M.Dossier DOS-37-EInnovation and Change, Service and Operations Management, StrategyDesign thinking is a vital tool for growth and innovation. This dossier shows you how to use it successfully.Starting at €15.00
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Donde fueres haz negocios con ética
Kusyk, SophiaArticle ART-1788Business Ethics and Corporate Social Responsibility¿Es justificable subcontratar fábricas asiáticas que explotan a sus trabajadores, pagar sobornos para lograr contratos o tolerar la degradación social y medioambiental con el argumento de que todo el mundo lo hace y si no lo hacemos nosotros, lo hará un competidor? Hacer negocios en otros países plantea un sinfín de dilemas éticos que muchos directivos no están preparados para afrontar. Este artículo aborda tres grandes mitos que envuelven la ges...Starting at €8.20
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El reto de pensar en global
Kusyk, Sophia; Mooij, Marieke de; Reiche, B. Sebastian; Sánchez-Runde Sánchez, Carlos; Steers, Richard M.Dossier DOS-5Business Ethics and Corporate Social Responsibility, Leadership and People Management, Marketing, StrategyEl mundo se ha hecho más pequeño pero los retos son hoy más grandes. Necesitamos pensar sin fronteras.Starting at €15.00