Darden University of Virginia (USA)
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Marketing and Ethics
Freeman, R. Edward; Fritz, Jacki; Mead, JennyCase DARDEN-E-0351-EBusiness Ethics and Corporate Social ResponsibilityMarketing tactics such as pricing, promotion, placement, and product decisions all help business owners create a need for their products or services. What managers seldom realize, however, is that the marketing decisions they make primarily to increase sales and market share have a great impact on society at large and thus have significant ethical implications. These seven caselets, which cover a variety of topics (including "the article of the h...Starting at €8.20
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Marketing and Ethics - Teaching Note
Freeman, R. Edward; Fritz, Jacki; Mead, JennyTeaching Note DARDEN-E-0351TN-EBusiness Ethics and Corporate Social ResponsibilityTeaching note for product E-0351Starting at €0.00
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Fiat and Chrysler: Gaining on Global Automakers?
Spekman, Robert E.; Fritz, JackiCase DARDEN-M-0780-EMarketingThis case examines the formation of an alliance between Fiat and Chrysler during the height of the financial crisis as a mechanism to save Chrysler from liquidation. The case traces the events leading up to the alliance, discusses the early stage issues with which the partners have to deal, addresses some of the governance issues, and examines the past merger between Chrysler and Daimler that ended in a failure. The case presents a normative appr...Starting at €8.20
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The "It" Factor? Two Sigma, Venn, and Factor Analysis
Evans, Richard B.; Pachauri, AbhinavCase DARDEN-F-1989-EFinanceThis case follows the protagonist, chief investment officer of a multifamily office, as she debates whether or not Venn, a factor-based portfolio attribution tool developed by quant manager Two Sigma, will be a beneficial tool for her firm. Using Venn, she starts looking into possible hedge fund investments in hope of both further diversifying her clients’ portfolios and hedging against a possible future downturn in markets. The case introduces t...Starting at €8.20
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Rebalancing the Russell Indices: Beta and Volatility -Teaching Note
Evans, Richard B.; Pachauri, AbhinavTeaching Note DARDEN-F-1938TN-EFinanceTeaching note for product F-1938Starting at €0.00