Darden University of Virginia (USA)
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Motorcowboy: Getting a Foot in the Door (A)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0814-EMarketingAs part of the Google Online Marketing Challenge, a team of Darden students devises an AdWords campaign for Motorcowboy, an online source of custom footwear that caters to segments as varied as motorcycle police, cross-dressers, movie buffs, equestrians, and plus-size individuals. When an initial keyword list yields low traffic, the team must adapt its approach. This three-part case illustrates the segmentation process and the relative merits of ...Starting at €8.20
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Motorcowboy: Getting a Foot in the Door (B)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0815-EMarketingThis continuation of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, recounts the Darden team's revised approach.Starting at €5.74
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Motorcowboy: Getting a Foot in the Door (C)
Farris, Paul W.; Maddux, Robert; Harr, Timothy; Gray, Martha; Kanaparthi, Gautam; Shrivastava, Prateek; Weiss, Matthew; Pfeifer, Phillip E.Case DARDEN-M-0816-EMarketingThis third and final part of the case about a Google AdWords campaign for Motorcowboy, an online source of custom footwear, delineated the Darden team's recommendations for future efforts.Starting at €5.74
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Stress in the Workplace: Mental Health Conversations - Teaching note
Adams, Gabrielle; Brown-Iannuzzi, Jazmin; Lisnek, Jaclyn; Prengler, Melanie; Yemen, GerryTeaching Note DARDEN-OB-1440TN-ELeadership and People ManagementTeaching note for product OB-1440Starting at €0.00
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Stress in the Workplace: Mental Health Conversations—The Boss
Adams, Gabrielle; Brown-Iannuzzi, Jazmin; Lisnek, Jaclyn; Prengler, Melanie; Yemen, GerryCase DARDEN-OB-1440-ELeadership and People ManagementMost managers will one day be in a situation where they must help another employee with a mental health issue. How should they prepare for these conversations? What resources are available? This role-play case duo sets up a discussion on mental health—specifically, depression and anxiety—between an employee and their manager in a US context. Students will be assigned either the role of the boss or the direct report, and will be asked to navigate...Starting at €8.20
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Stress in the Workplace: Mental Health Conversations—The Employee
Adams, Gabrielle; Brown-Iannuzzi, Jazmin; Lisnek, Jaclyn; Prengler, Melanie; Yemen, GerryCase DARDEN-OB-1441-ELeadership and People ManagementMost managers will one day be in a situation where they must help another employee with a mental health issue. How should they prepare for these conversations? What resources are available? This role-play case duo sets up a discussion on mental health—specifically, depression and anxiety—between an employee and their manager in a US context. Students will be assigned either the role of the boss or the direct report, and will be asked to navigate...Starting at €8.20