Darden University of Virginia (USA)
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Lac Leman Festival de la Musique (A)
Bodily; Samuel E.; Jenkins; RobertCase DARDEN-QA-0707-EDecision AnalysisThe organizers of a music festival may use video from the Friday concert to create a DVD to sell to those who come to the Saturday concert. Attendance on Saturday is uncertain; as is the percentage of those who attend on Saturday who will buy the DVD. Is this a good project? If so; what number of DVDs should be burned early Saturday morning and offered for sale at that evening's performance? By that time; Friday attendance is known; as well as wh...Starting at €8.20
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Lac Leman Festival de la Musique (B)
Bodily; Samuel E.; Jenkins; RobertCase DARDEN-QA-0708-EDecision AnalysisThe organizers of a music festival may use video from the Friday concert to create a DVD to sell to those who come to the Saturday concert. Attendance on Saturday is uncertain; as is the percentage of those who attend on Saturday who will buy the DVD. Is this a good project? If so; what number of DVDs should be burned early Saturday morning and offered for sale at that evening's performance? By that time; Friday attendance is known; as well as wh...Starting at €5.74
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BP in Russia: Bad Partners or Bad Partnerships? (A)
Spekman, Robert E.; Linetsky, ZuriCase DARDEN-M-0819-EMarketingThis case pairing is used in Darden's "Business to Business Marketing" course elective. Following the Deepwater Horizon oil spill, BP seeks to expand its assets and revenues, so it looks to Russia, but a planned alliance with a Russian state-owned oil company is thwarted by objections from another Russian oil partner. This case maps BP's strategic alliances and illustrates the importance of alliance management. This is the first part of a two-par...Starting at €8.20
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BP in Russia: Bad Partners or Bad Partnerships? (B)
Spekman, Robert E.; Linetsky, ZuriCase DARDEN-M-0845-EMarketingThis second part of a two-part case provides the epilogue to the story of BP's conflicts with Russian oil partners and underscores the importance of alliance management.Starting at €5.74
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BP in Russia: Bad Partners or Bad Partnerships? (A) and (B) - Teaching Note
Spekman, Robert E.; Linetsky, ZuriTeaching Note DARDEN-M-0819TN-EMarketingTeaching note for product M-0819Starting at €0.00