Darden University of Virginia (USA)
-
Defining Moments: Pay Scales
Detert, James R.; Black, ChristinaCase DARDEN-OB-1215-ELeadership and People ManagementThe only female senior partner at a boutique management consulting firm has found out that she is paid less than half of what male partners were making who were younger, less experienced, and contributing less overall to the business. When she presented her case to the senior partners and explicitly asked if the pay discrepancy is become she was a woman, they would only respond to her through lawyers. The case is designed to bring students’ inst...Starting at €8.20
-
Defining Moments: Fair to Whom?
Detert, James R.; Black, Christina; Taubenfeld, BrittonCase DARDEN-OB-1261-ELeadership and People ManagementThe head of an R&D unit in a high-tech firm in India faces a tough decision about whether to recommend firing and replacing or investing even larger amounts of time and resources into training employees who have come up through India’s “reservation system.” Similar to “affirmative action” policies in the United States and Brazil (where the focus is on race), the reservation system in India is meant to counteract inequalities resulting from the hi...Starting at €8.20
-
Defining Moments: MBA Hackers
Detert, James R.Case DARDEN-OB-1275-ELeadership and People ManagementThe dean of a prominent business school has learned that the system that his—and many other—business schools use to help select and notify MBA students has been hacked. The hacker posted instructions for applicants to gain access to schools’ decisions ahead of time. During the 10 hours MyMBA’s system was compromised, several hundred applicants viewed their admission status at multiple top-tier schools. MyMBA now has offered the names of the appli...Starting at €8.20
-
Defining Moments: Personnel Problems - Teaching Note
Detert, James R.; Black, ChristinaTeaching Note DARDEN-OB-1209TN-ELeadership and People ManagementTeaching Note for product OB-1209Starting at €0.00
-
Wheaties: Reinvigorating an Iconic Brand (A)
Moore, Marian Chapman; Weinberg, AdamCase DARDEN-M-0828-EMarketingThis case series is taught in Darden's course elective, Managing Consumer Brands. In the spring of 2008, the marketing editor for Wheaties was getting ready for a meeting to discuss ideas about how to reinvigorate one of the most iconic and well-known cereal brands in America, which over the preceding few years had experienced a steady decline in market share. The only limitation the manager would impose was that any new product could not replace...Starting at €8.20
-
Wheaties: Reinvigorating an Iconic Brand (B)
Moore, Marian Chapman; Weinberg, AdamCase DARDEN-M-0829-EMarketingThe marketing manager and the Wheaties brand team launched a line extension they believed would bolster the legendary brand. Wheaties FUEL, a ready-to-eat cereal targeted specifically toward men and designed to help users "Prepare to Win" was introduced to consumers in September 2009, with a 360-degree campaign utilizing television, print, online, and in-store promotions to build awareness. By gaining buy-in early on from Peyton Manning, Kevin Ga...Starting at €5.74
-
Wheaties: Reinvigorating an Iconic Brand (A), (B), and (C) - Teaching Note
Moore, Marian Chapman; Weinberg, AdamTeaching Note DARDEN-M-0828TN-EMarketingTeaching note for product M-0828Starting at €0.00
-
Defining Moments: Fair to Whom? - Teaching Note
Detert, James R.; Black, ChristinaTeaching Note DARDEN-OB-1261TN-ELeadership and People ManagementTeaching Note for product OB-1261Starting at €0.00
-
Defining Moments: Is It Worth It?
Detert, James R.; Black, ChristinaCase DARDEN-OB-1276-ELeadership and People ManagementAfter finishing a PhD in immunology and working for a few years for a large pharmaceutical company, Eric Lafferty entered an executive MBA program intending to reorient his career toward more meaningful work. Thus he leapt at the chance to work in a significant leadership position at a government agency where he would be in charge of a group that vetted academic proposals to work toward experimental vaccines and drugs. However, he begins to recon...Starting at €8.20
-
The "Right" Way to Pick the "Right" Players
Detert, James R.; Cullen, Kevin; Kime, LeslieExercise DARDEN-OB-1365-ELeadership and People ManagementTo prepare for each year’s NFL draft, each team creates a “model” for player selection. This involves developing a holistic view of every player (especially those the team is most interested in), such that it can compare two different players. In this exercise, students are tasked with building and operationalizing (but not actually collecting the data or testing) a model for player selection in the NFL draft, including deciding on the dependent ...Starting at €8.20