Darden University of Virginia (USA)
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Uber Pricing Strategies and Marketing Communications
Farris, Paul W.; Yemen, Gerry; Weiler, Virginia; Ailawadi, KusumCase DARDEN-M-0871-EMarketingBy late March 2014, the ridesharing company Uber was on a roll, rapidly expanding service to untapped markets and gaining new, enthusiastic customers, as well as a few vocal and visible detractors. Uber’s innovative organization of the supply-demand matching process produced eager customers who recruited others. Buzz marketing and aggressive recruitment of drivers augmented growth. This case presents Uber as an example of a middleman adding real ...Starting at €8.20
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J. C. Penney: The "Think Big" Strategy - Teaching Note
Farris, Paul W.; Weiler, VirginiaTeaching Note DARDEN-M-0841TN-EMarketingTeaching note for product M-0841Starting at €0.00
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Chick-fil-A: Bird of a Different Feather
Simko, Paul J.; Farris, Paul W.; Weiler, Virginia; Gerardo, Peter;Case DARDEN-G-0632-EStrategyIn 2011, sales at Chick-fil-A (CFA) surpassed $4 billion; however due to ownership’s aversion to debt, the pace of expansion was significantly slower than the fast-food-segment average. And the biggest differences between CFA and other fast-food chains were its private, family-controlled ownership structure and its management philosophy. This case explores the relationship between an enterprise’s philosophy and its long-term viability. This case ...Starting at €8.20
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High Places Studio (B)
Clyman, Dana R.; Sullivan, Jenelle HammesCase DARDEN-QA-0547-EDecision AnalysisIn the B case, a question arises concerning what type of contract to offer the film's star. Should the studio offer a standard fixed-fee contract, or should it offer a smaller fixed fee plus a percentage of the gross? Moreover, which alternative would the star prefer? See also the A case, UVA-QA-0546.Starting at €5.74
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High Places Studio (A)
Clyman, Dana R.; Sullivan, Jenelle HammesCase DARDEN-QA-0546-EDecision AnalysisLaura Anderson, a vice president in High Places Studio’s production-finance department, needs to make a recommendation to the studio’s president, Leo Walsh, regarding whether the studio should go ahead with the production of an exciting mystery movie. Walsh has the final say on the development and production of movie scripts for major box-office release. This new movie idea, like so many others in the film industry, is risky. It could become a bl...Starting at €8.20
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High Places Studio (A) - Spanish version
Clyman, Dana R.; Sullivan, Jenelle HammesCase DARDEN-QA-0963Decision AnalysisThis is the Spanish translation of the August 28, 2001 version of UVA-QA-0546. Laura Anderson, a vice president in High Places Studio’s production-finance department, needs to make a recommendation to the studio’s president, Leo Walsh, regarding whether the studio should go ahead with the production of an exciting mystery movie. Walsh has the final say on the development and production of movie scripts for major box-office release. This new movie...Starting at €8.20