Darden University of Virginia (USA)
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Rock Star or Shooting Star? (A) and (B) - Teaching Note
Isabella, Lynn A.; Gibson, MadelineTeaching Note DARDEN-OB-1198TN-ELeadership and People ManagementTeaching note for product OB-1198Starting at €0.00
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Food Marketing
Cian, Luca; Gibson, Madeline; Boichuk, JeffTechnical Note DARDEN-M-0966-EMarketingLiterature in food marketing provides many examples of implicit associations and tensions of which marketers should be aware. For example, a brand that positions its product as healthy and tasty may struggle to gain traction in the market because consumers tend to associate good-tasting food with low health value, and therefore assume healthy food tastes bad. Often, consumers make purchases based on heuristics and perceptions. This note provides ...Starting at €8.20
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Just: Positioned to Target Mainstream Tastes? (A) and (B) - Teaching Note
Cian, Luca; Boichuk, Jeff; Gibson, MadelineTeaching Note DARDEN-M-0956TN-EMarketingTeaching note for product M-0956Starting at €0.00
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A Partner for Mary Washington: Glide with Cerner or Chart a New Path with Epic (B)
Matherne, G. Paul; Elcan, ElizabethCase DARDEN-OM-1732-EService and Operations ManagementThis case set focuses on a health system undergoing transformation and change. In 2015, Mary Washington Healthcare (Mary Washington) is the latest health care organization to plan to upgrade its electronic health record system. The new CEO, Mike McDermottStarting at €5.74
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COVID-19 (B): "It's Like a War"
Matherne, G. Paul; Kessel, SamuelCase DARDEN-E-0447-EBusiness Ethics and Corporate Social ResponsibilityIn March 2020, John Jenkins, the new chief medical officer of Garfield Health System (GHS) University Hospital, was at the cusp of a crisis. While he had been informed of COVID-19 previously by the hospital epidemiologist, Jenkins had not anticipated theStarting at €5.74
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Hope for Special Hope (A)
Matherne, G. Paul; Goldberg, RebeccaCase DARDEN-OM-1679-EService and Operations ManagementThis case set follows Eric and Holly Nelson, founders of Special Hope Network, a nonprofit organization providing holistic therapy services for children with intellectual disabilities and their families in Lusaka, Zambia. Eric, a pastor, and Holly, a special needs teacher, had previously adopted three children with Down syndrome and moved to Zambia to form this enterprise. They worked hard to overcome systemic obstacles to their mission, includin...Starting at €8.20
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Hope for Special Hope (C)
Matherne, G. Paul; Goldberg, RebeccaCase DARDEN-OM-1681-EService and Operations ManagementThis case set follows Eric and Holly Nelson, founders of Special Hope Network, a nonprofit organization providing holistic therapy services for children with intellectual disabilities and their families in Lusaka, Zambia. Eric, a pastor, and Holly, a special needs teacher, had previously adopted three children with Down syndrome and moved to Zambia to form this enterprise. They worked hard to overcome systemic obstacles to their mission, includin...Starting at €5.74
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Translating Personal Tragedy into Action: Starting the Dr. Lorna Breen Heroes' Foundation
Matherne, G. Paul; Orr, Emily Jane; Behrman, KatelynCase DARDEN-E-0462-EBusiness Ethics and Corporate Social ResponsibilityIn 2020, Jennifer and Corey Feist started the Dr. Lorna Breen Heroes’ Fund in memory of Jennifer’s sister. As the head of the emergency department at a Manhattan hospital, Lorna Breen had treated patients at hospitals overwhelmed by the COVID-19 pandemic,Starting at €8.20
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Uncertainty in Surgical Supplies—A Cardinal Error (D): Uncertainty in Everything as COVID-19 Arrives
Matherne, G. PaulCase DARDEN-OM-1767-EService and Operations ManagementThis case set is about the unfolding uncertainty associated with a supply chain issue involving Cardinal Health (Cardinal), the primary supplier of surgical packs to Garfield Health System (GHS). John Jenkins, MD, the newly appointed chief medical officer (CMO) at a medium-size university hospital at GHS, must assess the issue and respond as Cardinal notifies GHS of potential contamination in the manufacture of surgical gowns. Cardinal initially ...Starting at €5.74
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Uncertainty in Surgical Supplies—A Cardinal Error (A), (B), (C), and (D) - Teaching note
Matherne, G. PaulTeaching Note DARDEN-OM-1764TN-EService and Operations ManagementTeaching note for products OM-1764, OM-1765, OM-1766 and OM-1767Starting at €0.00