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Unilever (2017): The Board of Directors and the CEO in Governance and Strategy (Portuguese Version, Brazil)
Canals, JordiCase SM-1671-PBCorporate GovernanceThe Kraft Heinz takeover offer to buy Unilever in February 2017 is an inflection point for a leading company in the global consumer goods industry that has been doing quite well for the past few years. Unilever is a multi-stakeholder company that has become the leader in sustainability strategy in the fast moving consumer goods landscape. This case allows for a discussion on what the board and the CEO should do in facing and preparing a formal a...Starting at €8.20
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An Introduction to Decision Trees (Portuguese Version, Brazil)
de Santiago, Rafael; Gorecka-Pietrucha, JustynaTechnical Note ADN-278-PBDecision AnalysisWhen facing a complex decision, the structure of the problem is oftentimes not obvious. A decision diagram can help the decision-maker understand the nature of the problem he or she is facing and evaluate the impact of risk on the final decision. It also allows us to carry out a sensitivity analysis, which investigates how sensitive our initial decision is to small changes in the relevant parameters.Starting at €8.20
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Cómo la IA cambiará (o no) tu modo de dirigir
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203Information Technologies, Leadership and People Management, StrategyAl expandir los límites de lo que las máquinas son capaces de hacer, la inteligencia artificial (IA) plantea nuevos retos a los directivos, desde entender esta tecnología en constante evolución hasta darle un uso práctico o resolver los dilemas éticos asociados a sus crecientes cualidades humanas. Para muchos, se trata de un mundo completamente nuevo. ¿Cómo deben prepararse los directivos para afrontarlo?Starting at €8.20
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How AI Will - and Won't - Change the Way You Manage
Canals, Jordi; Cassiman, Bruno; Elvira, Marta; Sieber, Sandra; Raes, AnneloesArticle ART-3203-EInformation Technologies, Leadership and People Management, StrategyDigitalization, big data, machine learning, robotics and artificial intelligence are reshaping industries, making once strong business models obsolete, growing new enterprises with different capabilities and skill sets, disrupting companies and communities, and ushering in social change. What are the key issues for leadership, governance and management? What new competencies are needed? How should executives respond? In this article, IESE profess...Starting at €8.20
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The EMBI Investor
Ariño, Miguel Angel; Canela, Miguel Ángel; Gorecka-Pietrucha, JustynaFocused Case ADFC-2-EDecision Analysis, FinanceThe EMBI Investor case is a practical application of statistical analysis in financial analysis. It uses the Capital Asset Pricing Model (CAPM) to introduce some basic aspects of statistics and finance and presents how these two aspects, the financial and the statistical, can be connected. This fosters interest in statistical tools through their use in financial analysis. The objectives of the case are: (a) to introduce the concepts of the regres...Starting at €8.20
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El milagro italiano
Canals, JordiCase ASE-180EconomicsSe describe la evolución de la economía italiana en las décadas de los setenta y los ochenta y permite discutir su impacto sobre las empresas.Starting at €8.20
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Vodafone AirTouch: The Acquisition of Mannesmann
Canals, JordiCase ASE-403-EEconomicsThe case presents the strategic, financial and cultural dimensions of the hostile takeover bid that Vodafone AirTouch launched on November 1999 to gain control of Mannesmann, the German industrial conglomerate. It allows discussion of industry changes and strategic choices for Vodafone AirTouch, and an analysis of the proposed acquisition, taking into account strategic, financial and cultural factors.Starting at €8.20
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Cellnex: un proyecto de crecimiento
Canals, JordiCase SM-1662Corporate Governance, StrategyEste caso muestra los retos a los que tuvo que enfrentarse Cellnex en el año 2015 tras sus importantes inversiones en emplazamientos de telecomunicaciones y la posible OPV. Cellnex era una unidad de negocio de Abertis con competencias tecnológicas especializadas en tres áreas: transmisión y difusión de señal de radio y televisión (broadcasting), gestión de servicios de infraestructuras para transmisión de datos y voz de telefonía móvil, y otros s...Starting at €8.20
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Amadeus: Boosting Long-Term Growth
Roger Masclans; Canals, JordiCase SM-1691-ECorporate Governance, Innovation and Change, StrategyAmadeus, founded in 1988, had become the largest technology service provider for the travel & tourism (T&T) industry and one of the world's largest software companies, thanks to its global distribution system and its ability to adapt to a changing market. Thirty years later, in the summer of 2018, the company was facing a turning point, one of several in its history. That July, Amadeus CEO Luis Maroto was preparing a meeting with the board of dir...Starting at €8.20
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The EMBI Investor - Teaching Note
Ariño, Miguel Angel; Canela, Miguel Ángel; Gorecka-Pietrucha, JustynaTeaching Note ADT-30-EDecision Analysis, FinanceThe EMBI Investor case is a practical application of statistical analysis in financial analysis. It uses the Capital Asset Pricing Model (CAPM) to introduce some basic aspects of statistics and finance and presents how these two aspects, the financial and the statistical, can be connected. This fosters interest in statistical tools through their use in financial analysis. The objectives of the case are: (a) to introduce the concepts of the regres...Starting at €0.00