IESE (España)
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Leadership Development With Impact
Ibarra, Herminia; Lee, Yih-Teen; Liao, Yuan; Auricchio, Giuseppe; Káganer, EvgenyDossier DOS-26-EInformation Technologies, Leadership and People ManagementFeeling adrift? The illuminating ideas in this dossier will help you set a course to take your leadership higher.Starting at €15.00
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Vueling's Mobile Strategy Takes Flight (Portuguese Version, Brazil)
Zamora, Javier; Káganer, Evgeny; Tatarinov, Katherine; Oré, AndreuCase SI-193-PBInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €8.20
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¿Cómo utilizar el <i>big data</i> para diseñar experiencias?
Margolis, Abby; Káganer, EvgenyArticle ART-2674Information Technologies, Innovation and ChangeDicen los expertos que los datos personales son el petróleo del siglo XXI. Pero por mucho bombo que se dé al big data, los consumidores se quejan de lo poco que cuentan y de lo mal que las empresas utilizan sus datos. La razón es que muchas siguen extrayendo información con el objetivo de racionalizar los procesos de negocio, olvidándose de una pieza esencial del puzle de la economía de los datos: las personas. Este artículo resume los hallazgos ...Starting at €8.20
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Why All Companies Need a Data Experience Designer
Margolis, Abby; Káganer, EvgenyArticle ART-2674-EInformation Technologies, Innovation and ChangePundits have dubbed personal data "the new oil" of the 21st century. Yet for all the hype surrounding big data, people complain they have less meaning and are frustrated with how poorly brands leverage their information. That's because many companies still mine data with the end goal of streamlining business processes, largely neglecting an essential piece in the data economy puzzle: the person. This article summarizes the findings of a global re...Starting at €8.20
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Cómo la digitalización está cambiando la formación directiva
Auricchio, Giuseppe; Káganer, EvgenyArticle ART-2747Information Technologies, Leadership and People ManagementAsí como la tecnología ha cambiado nuestra forma de consumir, se hace cada vez más evidente que la digitalización permite a los ejecutivos aprender de una forma radicalmente diferente. Para aprovechar esta oportunidad, no basta con añadir un componente online a las clases presenciales, como suele pasar en la formación mixta o semipresencial. Hay que adoptar un enfoque que integre los diferentes contextos en que se desarrolla el aprendizaje, ya se...Starting at €8.20
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crowdSPRING: el concurso "Design the Future"
Káganer, Evgeny; Zamora, Javier; Oré, CarlosCase SI-180Information TechnologiesLos cofundadores y socios directivos de crowdSPRING, un marketplace de servicios creativos integrales externalizados en masa con sede en Chicago (Illinois), hablaban sobre su cartera de proyectos. El equipo de desarrollo estaba funcionando a pleno rendimiento, algo habitual cuando trabajaban para llegar a tiempo al lanzamiento de una nueva serie de características y mejoras de la página web. Hasta aquí, nada nuevo. Sin embargo, Kimbarovsky y Sams...Starting at €8.20
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Transforming Government Through Holacracy - Teaching Note
Wong Ellinger, Eleunthia; Gregory, Robert Wayne; Káganer, EvgenyTeaching Note SIT-23-EInformation TechnologiesCompanies are experimenting with novel forms of organization that distribute power to all workers and decrease or remove the role entirely of the traditional manager. These radical transformations in organization are attempted in order to recruit and retain skilled workers as well as innovate in products and services, Holacracy is one such system and is used by more than 1,000 companies across the world, including mid-size to large companies in t...Starting at €0.00
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Driving Digital Transformation at the DBS Bank - Teaching Note
Káganer, Evgeny; Gregory, Robert Wayne; Tatarinov, KatherineTeaching Note SIT-20-EFinance, Information Technologies, Innovation and ChangeThis teaching note is intended to assist instructors teaching the IESE Business School case "Driving Digital Transformation at the DBS Bank" (SI 195 E). It provides a case synopsis, teaching objectives, a set of assignment questions for students, a proposed teaching plan with timing, and the analyses required to understand the case's issues and answer relevant questions.Starting at €0.00
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Video International: Sustaining Market Dominance in the TV Advertising Market in Russia
Káganer, Evgeny; Korovkin, Vladimir; Tatarinov, KatherineCase SI-198-EInformation Technologies, Innovation and ChangeThe case addresses the various trends facing the advertising market, both in TV advertising and online advertising. It sets out the dilemma of Vi, the biggest TV advertising service provider in Russia. The company was facing not only a difficult economic environment in Russia but also changes in consumer habits and a rapidly evolving advertising industry. While Vi's TV business was still holding up fairly well in this context, its online business...Starting at €8.20
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Vueling's Mobile Strategy Takes Flight - Teaching Note
Zamora, Javier; Káganer, Evgeny; Tatarinov, KatherineTeaching Note SIT-19-EInformation Technologies, Innovation and Change, StrategyVueling Airlines announced in 2014 that a larger percentage of its IT budget would be spent on mobile applications than on the website. However, the revenue from mobile remained relatively small compared with that from the Web. In designing Vueling's future mobile strategy, the IT and online marketing managers face the dilemma of whether to prioritize sales or customer experience.Starting at €0.00