IESE (España)
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A Service Model for Cultural Excellence
Muñoz-Seca Fernández-Cuesta, BeatrizArticle ART-2080-EKnowledge and Communication, Service and Operations ManagementCulture, that intrinsic expression of humankind, has somehow grown remote from the general public. Arts and cultural institutions, just like their business counterparts, urgently need to find new audiences, meet changing demands and consider their business models afresh. The whole sector needs to reinvent itself, says the author. But how? Beatriz Muñoz-Seca recommends that arts and cultural institutions focus not so much on their products as on c...Starting at €8.20
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The Legacy
Lobanova A.; Baucells Alibés, ManelCase AD-302-ELeadership and People ManagementThe case illustrates, in the context of dividing a estate, the trade-off between efficiency (sum of benefits) and equality (distribution of benefits).Starting at €8.20
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Dealing with Conflicting Objectives: Multicriteria Analysis and Heuristics
Baucells Alibés, Manel; Lobanova A.Technical Note ADN-271-EDecision Analysis, Economics, Knowledge and CommunicationThe note is divided in two parts. The first part of this note explains how to apply a standard methodology to make explicit trade-offs between conflicting objectives. The second part, explores decision rules or heuristics that people often use to avoid making trade-offs, and discusses the reliability of such rules.Starting at €8.20
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Action Variables (Portuguese Version, Brazil)
Muñoz-Seca Fernández-Cuesta, Beatriz; Riverola, JosepTechnical Note PN-411-PBService and Operations ManagementThe technical note discusses the six action variables of a trading system: processes, capacity, flows, human resources, information system, and conflict resolution system.Starting at €8.20
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The Trust Game
Lobanova A.; Baucells Alibés, ManelCase AD-303-ECorporate Governance, Decision Analysis, EconomicsThe case has a long introduction highlighting the importance of trust for economic growth and the efficiency of companies. It then presents, using a pirate story, the trust game studied by experimental economists.Starting at €8.20
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Group Decision Making and Prediction Markets
Lobanova A.; Baucells Alibés, ManelTechnical Note ADN-266-EInformation Technologies, Knowledge and CommunicationThis technical note explains how Internet based prediction markets work in many circumstances to produce reliable forecasts. It also discusses how to improve accuracy in prediction tasks performed by groups or committees.Starting at €8.20
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Toma de decisiones en grupo y mercados de predicción
Lobanova A.; Baucells Alibés, ManelTechnical Note ADN-266Information Technologies, Knowledge and CommunicationEsta nota técnica explica cómo funcionan los mercados de predicción basados en Internet en diversas situaciones para realizar previsiones fiables. Asimismo, trata sobre cómo mejorar la precisión en las tareas de predicción realizadas por grupos o comités.Starting at €8.20
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The Legacy - Teaching Note
Lobanova A.; Baucells Alibés, ManelTeaching Note ADT-24-EBusiness Ethics and Corporate Social ResponsibilityThis teaching note presents, in different steps, how to introduce in class and deal correctly with the efficiency-equity dilemma.Starting at €0.00
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Un modelo de servicio para la excelencia cultural
Muñoz-Seca Fernández-Cuesta, BeatrizArticle ART-2080Knowledge and Communication, Service and Operations ManagementLa cultura se ha alejado de la sociedad. Las instituciones culturales, al igual que las empresariales, necesitan urgentemente hallar nuevas audiencias, satisfacer los cambios en la demanda y repensar sus modelos de negocio. Según Beatriz Muñoz-Seca, todo el sector ha de reinventarse. Pero, ¿cómo? la autora recomienda no centrarse tanto en los productos como en crear experiencias más enriquecedoras para el cliente. Para ello propone la Secuencia d...Starting at €8.20
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The Service Activity Sequence (SAS) (Portuguese Version, Brazil)
Muñoz-Seca Fernández-Cuesta, BeatrizTechnical Note PN-481-PBService and Operations ManagementThe SAS describes the activities to transform an idea to a service delivery reality that is in constant change. It acknowledges a service as an unfinished proposal that needs constant tuning. The SAS has to be configured to pursue the company¿s strategic proposal. It will respond to the strategy by generating a materialized service that provides reality to the strategic intent. But, an ¿alive¿ service that is in constant movement. The SAS has eig...Starting at €8.20