IESE (España)
- Case
Star Parks (B)
By Johnson, RobCollection: IESE (España)Ref.: E-101-EPublished: Mar 13, 2007Format: PDFPages: 9Language: English - Case
Star Parks (A)
By Johnson, RobCollection: IESE (España)Ref.: E-73Published: Mar 26, 2009Format: PDFPages: 10Language: Spanish - Technical Note
Del GRP al NRP: Un nuevo parámetro de medida de la eficacia de la publicidad en televisión
Collection: IESE (España)Ref.: MN-319Published: Oct 1, 1998Reviewed: Oct 1, 1998Format: PDFPages: 6Language: Spanish - Technical Note
Eficacia de la comunicación publicitaria en televisión: El zapping activo y zapping pasivo
Collection: IESE (España)Ref.: MN-315Published: Dec 1, 1997Reviewed: Dec 1, 1997Format: PDFPages: 9Language: Spanish - Case
Rent-a-bike (A)
Collection: IESE (España)Ref.: F-770-EPublished: Jul 12, 2004Format: PDFPages: 18Language: English - Case
Rent-a-bike (B)
Collection: IESE (España)Ref.: F-771-EPublished: Jul 12, 2004Format: PDFPages: 4Language: English - Case
Rent-a-bike (C)
Collection: IESE (España)Ref.: F-772-EPublished: Jul 12, 2004Format: PDFPages: 2Language: English - Case
Lindberg Capital
By Johnson, RobCollection: IESE (España)Ref.: E-197Published: May 14, 2018Format: PDFPages: 5Language: Spanish - Case
Nova Capital (Portuguese Version, Brazil)
By Johnson, RobCollection: IESE (España)Ref.: E-235-PBPublished: May 18, 2023Format: PDFPages: 5Language: Portuguese Brasil - Case
Nova Capital
By Johnson, RobCollection: IESE (España)Ref.: E-235-EPublished: May 18, 2023Format: PDFPages: 5Language: English