IESE (España)
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EVN in Bulgaria: "East Fantasy" Meets Eastern Reality
Seelos, ChristianCase SM-1565-EEntrepreneurship, Innovation and ChangeThe case reflects on the strategic decisions to implement the growth and internationalization strategy of EVN, an Austrian energy retailer. EVN needed to respond to change competitive dynamics created by the market liberalization enacted by EU law in the 1990s. EVN's management saw a growth opportunity in the Eastern European markets that were underdeveloped but were expected to catch up fast as a result of their admission to the EU. EVN soon fin...Starting at €8.20
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The Sales Trend at Guarini
Osuna, Ignacio; Alegre, Inés; Canela, Miguel ÁngelCase AD-370-EDecision AnalysisGuarini, a European supermarket brand, has about 150 stores in Spain. Being able to track about a 70% of the purchases through customer debit cards, Julia García, Guarini's marketing director for Spain, feels herself compelled to exploit Guarini's database, which still remains largely underused. She plans a pilot study using data from one of the stores located in Barcelona. She collects weekly sales data covering two years and tries to estimate f...Starting at €8.20
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HR Analytics at Barney - Teaching Note
Alegre, InésTeaching Note ADT-42-EAccounting and Control, Decision Analysis, Leadership and People ManagementBarney Consumer Products is a multinational company based in Johannesburg, South Africa. The company's performance has got worse in the past couple of years and the different departments blame each other. A board meeting is taking place and the HR manager suggests that the decrease in performance might be due to employee demotivation and stress. The other board members tell the HR manager to provide data to back up his suggestion. The HR manager ...Starting at €0.00
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HR Analytics at Barney
N'Guessan, Marie Noelle; Alegre, Inés; Canela, Miguel ÁngelCase AD-369-EAccounting and Control, Decision Analysis, Leadership and People ManagementBarney Consumer Products (BCP) is a large company based in South Africa. The company's performance has worsened in the last couple of years, and the different departments blame each other. The Human Resources (HR) department manager suggest that the decrease in performance could be driven by a decrease in employee performance due to lack of motivation and stress. The board asks the HR manager to provide some data to back up his intuition. The HR ...Starting at €8.20
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Kapoor's Portfolio
Canela, Miguel Ángel; Alegre, Inés; Moleskis, MelinaFocused Case ADFC-5-EDecision AnalysisThe case follows a trainee portfolio manager in her attempt to build an investment portfolio using stocks on India's National Stock Exchange (NSE). Within the framework of the capital asset pricing model, this note focuses on the computation of financial returns, risk and diversification strategies.Starting at €8.20
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Sekem: liberando una visión - un enfoque artístico de la iniciativa emprendedora - Nota del instructor
Seelos, Christian; Mair, JohannaTeaching Note DGT-34StrategyNota preparada para ayudar al instructor en el uso en clase de DG-1466-E, La iniciativa Sekem.Starting at €0.00
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Jia Wu goes West - Teaching Note
Alegre, Inés; Canela, Miguel Ángel; Güçlü, BurçinTeaching Note ADT-33-EDecision Analysis, MarketingThe objective of this note is to illustrate forecasting with monthly sales data. It is based on historical data of household goods sales in United Kingdom, from January 1997 to December 2011. The student is challenged to develop a model for these data and to calculate a forecast for 2012 sales, based on this model. There is a companion IESE focus case, - ADFC-003 -"The Jia Wu Expansion", that covers the prior expansion of Jia Wu to Australia. The...Starting at €0.00
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Social Entrepreneurial Initiatives Within the Sustainable Development Landscape
Borwankar, Anjaney; Mair, Johanna; Seelos, ChristianTechnical Note DGN-638-EStrategyIn 1987, the need for a more sustainable form of development and growth was proposed by Gro Harlem Brundtland in her landmark report titled "Our Common Future" prepared for the United Nation's World Commission on Environment and Development. The term "Sustainable Development" has since then permeated public policy to address social, environmental and economic development in ways that "meet the needs of the present without compromising the ability...Starting at €8.20
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Entropy International. Enabling Businesses to Make a Contribution to Sustainable Development - Teaching Note
Seelos, Christian; Mair, JohannaTeaching Note DGT-33-EStrategyNote prepared as an aid to instructors in the classroom use of case DG-1454-E Entropy International. Enabling Businesses to Make a Contribution to Sustainable Development.Starting at €0.00
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Palau de la Música Catalana: Management, Control and Fragility of Culture (Chinese Version)
Alegre, Inés; Davila, AntonioCase C-751-ZHAccounting and ControlThe case describes the events that led to a leadership renewal in the Palau de la Música Catalana. It deals with issues ranging from internal control, corporate governance, non-profit groups and management in the organization, as a resource for the institution.Starting at €8.20