IESE (España)
- Case
Real Club Celta de Vigo: La gestión de turbulencias en el core business
Collection: IESE (España)Ref.: DG-1516Published: Oct 10, 2007Format: PDFPages: 20Language: Spanish - Technical Note
El activo y la fortaleza de la marca
Collection: IESE (España)Ref.: MN-363Published: Sep 20, 2007Format: PDFPages: 7Language: Spanish - Technical Note
La capacidad negociadora del agente
Collection: IESE (España)Ref.: CN-216Published: Sep 6, 2006Format: PDFPages: 11Language: Spanish - Article
The upsides of downward deference
Collection: IESE (España)Ref.: 75264Published: Apr 1, 2021Format: PDFPages: 9Language: English - Technical Note
The Brand: Form, Content, and Management (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: MN-347-PBPublished: Dec 1, 2004Format: PDFPages: 13Language: Portuguese Brasil - Article
El poder de ceder
Collection: IESE (España)Ref.: 75262Published: Apr 1, 2021Format: PDFPages: 9Language: Spanish - Case
Atlético de Madrid: Diario de dos añitos en el "Infierno"
Collection: IESE (España)Ref.: M-1192Published: Jun 12, 2007Format: PDFPages: 23Language: Spanish - Case
Time Out (B): Parents Also Play
Collection: IESE (España)Ref.: C-744-EPublished: Feb 26, 2007Format: PDFPages: 2Language: English - Case
Time Out (A): Signing Up a Basketball Player
Collection: IESE (España)Ref.: C-743-EPublished: Feb 26, 2007Format: PDFPages: 10Language: English - Technical Note
La identidad de la marca
Collection: IESE (España)Ref.: MN-364Published: Sep 20, 2007Format: PDFPages: 12Language: Spanish