IESE (España)
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Negociación: Proceso de resolución de problemas y de creación de valor. Proceso
Pascale, Richard Tanner; Roure, JuanTechnical Note PN-370Service and Operations ManagementEsta segunda parte se centra en el análisis del proceso negociador, distinguiéndose una serie de fases que es conveniente tener en cuenta para favorecer dicho proceso y obtener los resultados buscados.Starting at €8.20
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Mango, Socializing Fashion
Kordecka, Izabela; Ricart, Joan EnricCase SM-1547-EStrategyMango, a clothing company with a large presence in Spain and the rest of the world, decides to enter new industry segments in order to broaden its main target market, strengthen its brand and drive purchases of its products. Mango's main customers until now have been modern, avant-garde young women in their 20s to 40s. However, success in the women's fashion segment has persuaded the company that in order to continue to succeed in this industry a...Starting at €8.20
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Rapid Growth Through Internationalization: Applus+
Kordecka, Izabela; Ricart, Joan EnricCase DG-1489-EStrategyThis case outlines the development of Applus+, a Grupo Agbar business unit, from its beginnings until 2004, by which time the company was in a strong position at both the national and international levels, and was facing an important decision regarding future investments. The objective of this case is to provide information from a global perspective on the motives of this type of business, its international expansion strategy, the entry requireme...Starting at €8.20
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Rapid Growth through Internationalization: Applus+ - Teaching Note
Kordecka, Izabela; Ricart, Joan EnricTeaching Note DGT-45-EStrategyThis teaching note was made as teaching aid in case DG-1489-E.Starting at €0.00
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Mango, socializando la moda - Nota del instructor
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-71StrategyNota del instructor preparada como una ayuda para el profesor en el uso en clase del caso SM-1546 Mango, socializando la moda.Starting at €0.00
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El desarrollo de partenariados público-privado: El Grupo Abertis - Nota del instructor
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-79Service and Operations ManagementSoporte didáctico para el uso del caso en los programas MBA y programas para directivosStarting at €0.00
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Mango, Socializing Fashion - Teaching Note
Kordecka, Izabela; Ricart, Joan EnricTeaching Note SMT-71-EStrategyTeaching note prepared as an aid for instructors in the classroom use of case SM-1546-E Mango, Popularizing Fashion.Starting at €0.00
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Rápida expansión vía internacionalización: Applus+ - Nota de instructor
Kordecka, Izabela; Ricart, Joan EnricTeaching Note DGT-45StrategyEsta nota del instructor se ha elaborado como ayuda en el caso DG-1489 "Rápida expansión vía internacionalización: Applus+".Starting at €0.00
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Negociación: Proceso de resolución de problemas y de creación de valor. Principios
Pascale, Richard Tanner; Roure, JuanTechnical Note PN-369Service and Operations ManagementLa negociación, en una forma u otra, es consustancial a la función directiva. El término «negociación» se asocia generalmente a temas trascendentales como pueden ser los convenios colectivos o la compra-venta de empresas. Sin embargo, el mismo tipo de proceso se da en las relaciones diarias del directivo tanto con personas de su organización como con otras de fuera a quienes no puede imponer sus criterios pero cuya cooperación es vital. El objeti...Starting at €8.20
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Negotiation: The Process of Solving Problems and Creating Value. Principles (Portuguese Version, Brazil)
Pascale, Richard Tanner; Roure, JuanTechnical Note PN-369-PBService and Operations ManagementNegotiation, one way or another, is part and parcel of an executive's job. The term "negotiation" is usually associated with weighty issues such as collective bargaining agreements or buying and selling companies. However, the same kind of process also occurs in executives' everyday interactions with people both inside and outside of their organizations. Although executives cannot impose their own criteria on the latter, enlisting their cooperati...Starting at €8.20