IESE (España)
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Miguel Torres-Chile (A)
Anzizu, J. M.; Martinez, Jon I.Case DG-875-EInnovation and Change, StrategyMiguel Torres Chile is a subsidiary of Bodegas Torres of Spain. This subsidiary was created with the purpose of exporting wines from Chile, satisfying thus the needs of American countries, and specially Latin America. Shortly after, the subsidiary also decided to penetrate the Chilean market and strengthen its position there. However, in March 1982 after two years of operations the company is neither successful in the domestic market nor in the e...Starting at €8.20
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Miguel Torres-Chile (B)
Anzizu, J. M.; Martinez, Jon I.Case DG-876-EInnovation and Change, StrategyHaving successfully overcome the difficulties of the first three years, Miguel Torres-Chile, subsidiary of Bodegas Torres of Spain, finds itself in a period of consolidation of its activities in the national and international markets. At present the company has to tackle the problem of how to keep on growing in a national market with problems derived from the economic crisis, and in which the company may soon reach its limit. It must also study h...Starting at €5.74
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Luis Bartrina
Anzizu, J. M.; Chinchilla, NuriaCase FH-324Leadership and People ManagementEl caso se centra en el estilo de dirección de Luis Bartrina, director general de CPC-España, recogiendo su historial, su filosofía de dirección, un día típico en su agenda, y los comentarios de algunos de sus colaboradores.Starting at €8.20
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Miguel Torres-Chile (A)
Anzizu, J. M.; Martinez, Jon I.Case DG-875Innovation and Change, StrategyMiguel Torres-Chile es una subsidiaria de Bodegas Torres de España. Fue creada con el objetivo de exportar vinos desde Chile y satisfacer así las necesidades de los países americanos, especialmente de América Latina. Al poco tiempo decidió penetrar también en el mercado chileno y fortalecerse allí. Sin embargo, en marzo de 1982, después de dos años de operaciones, la empresa no tiene éxito ni en el mercado interno ni en el de exportación. Es el m...Starting at €8.20
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Mercadona and the Challenge of 2020 - Teaching Note
Serrano, Alejandro; Girbal, AlbertTeaching Note PT-78-EService and Operations ManagementAfter various decades of uninterrupted growth, Mercadona was completing its expansion in Spain and Portugal. Faced with this situation, it was natural in which direction the company strategy should head. Should it continue its expansion process into other countries, such as Italy? If so, what impact would the recent change of model from "integrated suppliers" to "totalers" have on the process?Starting at €0.00