IESE (España)
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El difícil arte de regular el uso de las redes
Káganer, Evgeny; Vaast, EmmanuelleArticle ART-1967Information Technologies, MarketingLas organizaciones suelen regular el uso de los medios sociales por parte de sus empleados mediante políticas formales. Este artículo se basa en un estudio que analiza las de 40 organizaciones de distintos sectores y países en relación a una amplia variedad de herramientas y usos de los medios sociales. Los autores identifican 18 temas recurrentes, que pueden clasificarse en tres categorías: los que abordan la reducción de riesgos, los que establ...Starting at €8.20
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Restoring Japan: Abenomics
Mas, Núria; Sastre Boquet, IsaacCase ECON-421-EEconomicsThe case presents Prime Minister Shinzo Abe, whose economic policies, nicknamed "Abenomics," aim to remedy the economic malaise Japan has suffered since the 1990s. The case then jumps back to that era and describes the circumstances that surrounded the beginning of this "lost decade" and the actions of the Japanese authorities of the time in response to it. Those actions failed to prevent stagnation, which has plagued the Japanese economy ever si...Starting at €8.20
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Riqueza inmobiliaria y muertes por desesperación
Vergara, Carles; Mas, Núria; Jou, AriadnaArticle ART-3458Economics, FinanceLa pérdida inesperada de riqueza inmobiliaria puede afectar a la salud hasta el punto de contribuir a las muertes por desesperanza relacionadas con las drogas. Una investigación ofrece una nueva perspectiva sobre la crisis de los opioides en Estados Unidos.Starting at €8.20
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Converting Old Policies Into New Value
Káganer, Evgeny; Vaast, EmmanuelleArticle ART-1967-EInformation Technologies, MarketingFirms that have social media on the radar most often use formal policies to guide their use in the workplace. This article is based on a study of 40 companies from a variety of industries, sectors and geographies, analyzing comprehensive policy documents that cover a wide range of social media tools and uses. The authors identify 18 recurring policy themes, which can be classified into three general categories: those dealing with risk mitigation;...Starting at €8.20
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The Implementation of Cost-Sharing Systems in Europe and the Spanish Dilemma
Mas, Núria; Cirera, Laia; Viñolas, GuillemCase ECON-419-EEconomics, Service and Operations Management, StrategyAdvanced economies face profound economic, budgetary and social risks, which are at the center of the debates about the sustainability of our healthcare and social protection systems. Reforms in healthcare markets' organization, coverage and regulation are appearing everywhere. One of them deals with the role of cost-sharing in healthcare systems. This case takes advantage of the differences in cost-sharing mechanisms existing today across the di...Starting at €8.20
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Restoring Japan: Abenomics - Teaching Note
Mas, Núria; Sastre Boquet, IsaacTeaching Note ECONT-12-EEconomicsThe case presents Prime Minister Shinzo Abe, whose economic policies, nicknamed "Abenomics," aim to remedy the economic malaise Japan has suffered since the 1990s. The case then jumps back to that era and describes the circumstances that surrounded the beginning of this "lost decade" and the actions of the Japanese authorities of the time in response to it. Those actions failed to prevent stagnation, which has plagued the Japanese economy ever si...Starting at €0.00
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Innovating Healthcare in the Basque Country: Moving to Chronic Care Management
Mas, Núria; Rosenmöller, MagdaCase P-1148-EInnovation and Change, Leadership and People Management, Service and Operations ManagementStarting at €8.20
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Redes sociales: únete a la conversación
Armelini, Guillermo; Káganer, Evgeny; Soumitra, Dutta; Vaast, Emmanuelle; Vaccaro, Antonino; Villanueva Galobart, JuliánDossier DOS-9Business Ethics and Corporate Social Responsibility, Information Technologies, Marketing, StrategyEmpleados, clientes y competidores ya están hablando en las redes. ¿Qué se puede hacer para no quedarse fuera de juego?Starting at €15.00
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Social Media: Are You in the Conversation?
Armelini, Guillermo; Káganer, Evgeny; Soumitra, Dutta; Vaast, Emmanuelle; Vaccaro, Antonino; Villanueva, JulianDossier DOS-9-EBusiness Ethics and Corporate Social Responsibility, Information Technologies, Marketing, StrategyThese are the issues you need to be discussing - because your customers and competitors are already talking.Starting at €15.00
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Housing wealth and deaths of despair
Vergara, Carles; Mas, Núria; Jou, AriadnaArticle ART-3458-EEconomics, FinanceAn unexpected shock in housing wealth can be bad for your health, perhaps even contributing to drug-related deaths of despair. New research gives policymakers food for thought as they tackle the U.S. opioid crisis.Starting at €8.20