IESE (España)
- Case
Dare Devils, S.A.
Collection: IESE (España)Ref.: P-558-EPublished: Jan 1, 1986Format: PDFPages:Language: English - Technical Note
El activo y la fortaleza de la marca
Collection: IESE (España)Ref.: MN-363Published: Sep 20, 2007Format: PDFPages: 7Language: Spanish - Technical Note
The Brand: Form, Content, and Management (Portuguese Version, Brazil)
Collection: IESE (España)Ref.: MN-347-PBPublished: Dec 1, 2004Format: PDFPages: 13Language: Portuguese Brasil - Technical Note
La identidad de la marca
Collection: IESE (España)Ref.: MN-364Published: Sep 20, 2007Format: PDFPages: 12Language: Spanish - Technical Note
Extensión de la marca
Collection: IESE (España)Ref.: MN-366Published: Sep 20, 2007Format: PDFPages: 9Language: Spanish - Technical Note
Fuentes externas del valor de la marca
Collection: IESE (España)Ref.: MN-365Published: Jun 12, 2007Format: PDFPages: 12Language: Spanish - Technical Note
La comunicación comercial: una posible clasificación
Collection: IESE (España)Ref.: MN-360Published: Mar 13, 2007Format: PDFPages: 12Language: Spanish - Technical Note
El valor de la marca y sistemas de valoración
Collection: IESE (España)Ref.: MN-348Published: Nov 25, 2004Format: PDFPages: 15Language: Spanish - Case
e-Clio
Collection: IESE (España)Ref.: M-1119-EPublished: Mar 2, 2001Format: PDFPages:Language: English - Case
Forma Moderna, S.A. (A)
Collection: IESE (España)Ref.: E-1Published: Jan 1, 1986Reviewed: Jan 1, 1986Format: PDFPages: 17Language: Spanish