IESE (España)
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Grupo Banco Sabadell, 2004: Desarrollo de la identidad gráfica visual corporativa
Hartmann, Vivian; Renart, Lluís G.Case M-1193MarketingEste caso es continuación del anterior, titulado "Grupo Banco Sabadell, 1996", y describe los hechos y dilemas relacionados en general con la expansión del Banco Sabadell entre 1996 y 2004. En particular, plantea el dilema sobre el nombre e identidad gráfica visual corporativa a utilizar tras la compra del Banco Atlántico por parte del Banco Sabadell, presentándose varias posibles opciones.Starting at €8.20
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Grupo Banco Sabadell, 1996
Farga L.; Hartmann, Vivian; Renart, Lluís G.Case M-1178MarketingEl caso describe los dilemas relacionados con la evolución de la identidad gráfica corporativa del Banco Sabadell, desde su fundación en 1881. Se describe el cambio de IGC del propio Banco Sabadell, hecho en 1991. Posteriormente, tras la adquisición del Banco Natwest en España, altos directivos del Banco Sabadell deben decidir el nuevo nombre del banco Natwest, así como su nueva identidad gráfica, de entre las propuestas presentadas por dos prest...Starting at €8.20
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Banco Sabadell Group 2004
Hartmann, Vivian; Renart, Lluís G.Case M-1193-EMarketingThis case is a continuation of M-1178-E "Banco Sabadell Group, 1996". It describes the events and issues arising from Banco Sabadell's expansion in the period from 1996 to 2004. In particular, it presents the choice of a new name and corporate visual identity following the acquisition of Banco Atlántico. Various options are considered.Starting at €8.20
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Banco Sabadell Group, 1996
Farga L.; Hartmann, Vivian; Renart, Lluís G.Case M-1178-EMarketingThe case reviews the development of Banco Sabadell's corporate visual identity from the time it was founded in 1881 to 1996, including the new corporate identity implemented in 1991. In 1996, Banco Sabadell management must decide on a new name and visual identity for the newly acquired Banco NatWest España. Proposals are submitted by two renowned graphic designers.Starting at €8.20
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La identidad visual corporativa
Del Hoyo, Jesús; Hartmann, Vivian; Renart, Lluís G.Technical Note MN-342MarketingPrólogo; 1) Introducción; 2) ¿Por qué tener y gestionar una Identidad Visual Corporativa (IVC). Posibles detonantes de un cambio de IVC. 3) Definición del Proyecto Empresarial; 4) Definición del Proyecto Gráfico/Visual: proceso, elementos y resultados; 5) Evaluación del Proyecto; 6) Implantación y Gestión del Proyecto; Conclusiones, Bibliografía y direcciones de interés en el mundo del diseño.Starting at €8.20
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Tessile Milana, SpA (A)
Chinchilla Albiol, Nuria; San Martín Martin-Pozuelo, ÁlvaroCase DPO-795Leadership and People ManagementAnte un conflicto familiar y una atractiva oferta profesional externa, la directora de ventas de una empresa familiar tiene que decidir si abandona o no la compañía en la que ha trabajado durante varios lustros. Este documento está basado en el caso "Tessuti Dalmine, SpA (A)" (FH-648).Starting at €8.20
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Tessile Milana, SpA (A)
Chinchilla Albiol, Nuria; San Martín Martin-Pozuelo, ÁlvaroCase DPO-795-ELeadership and People ManagementThe sales director of a family firm finds herself involved in a family dispute. On receiving an attractive job offer from another company, she has to decide whether or not to leave the firm he has served for most of his working life. This case is based on the "Tessuti Dalmine, SPA (A)" case (FH-648-E).Starting at €8.20
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Doctor Kubber
Jimenez Lopez, Esther; Chinchilla Albiol, NuriaCase DPO-351-ELeadership and People ManagementDr. Kubber directs the internal medicine ward of a hospital. His pace of work and his management style trigger a series of reactions and consequences in and among his team of doctors that reflect the lower level of productivity, despite the professionalism of many of them. Katy, an assistant doctor at a hospital in Madrid, begins to get tired of the work pace and management style of Dr. Kubber, head of the Internal Medicine plant where she works....Starting at €8.20
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Intrategy: A basic dimension of corporate culture (Portuguese Version, Brazil)
Cardona Soriano, Pablo; Chinchilla Albiol, NuriaTechnical Note FHN-323-PBLeadership and People ManagementThis technical note coins a new term, 'intrategy', to refer to the study of the company's internal environment and processes in order to enhance the unity of the organisation, ie the commitment of those who work in it. It also introduces a new model for diagnosing the culture of business organisations in order to facilitate change management.Starting at €8.20
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Personal leadership (Portuguese Version, Brazil)
Chinchilla Albiol, Nuria; Torres, Maximilian B.Technical Note FHN-344-PBLeadership and People ManagementSelf-leadership -the way a person leads himself- is absolutely essential in order to be able to lead others. We have also seen how self-leadership is nourished by competencies such as self-knowledge, emotional intelligence, proactivity, time and stress management, personal and professional career management, and affective maturity (as the fruit of evaluative learning, obtained through resolving intermotivational conflicts).Starting at €8.20