IESE (España)
- Case
Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Collection: IESE (España)Ref.: M-1286-EPublished: Sep 3, 2012Format: pdfPages: 27Language: English - Teaching Note
Caesar IT Services. Marketing Multiple Value Propositions in one Firm - Teaching Note
Collection: IESE (España)Ref.: MT-31-EPublished: Feb 18, 2010Reviewed: Feb 20, 2015Format: pdfPages: 12Language: English - Teaching Note
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note
Collection: IESE (España)Ref.: MT-34-EPublished: Jul 16, 2012Format: pdfPages: 33Language: English - Case
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Collection: IESE (España)Ref.: M-1279-EPublished: May 2, 2012Format: pdfPages: 25Language: English - Dossier
Objetivo: reconstruir la confianza
Collection: IESE (España)Ref.: DOS-3Published: Dec 15, 2010Format: pdfPages: 34Language: Spanish - Case
Caesar IT Services: Audio version of M-1227-E case.
Collection: IESE (España)Ref.: CONFV-4057-EPublished: Apr 4, 2019Format: videoDuration:Language: English - Article
Inspiración, divergencia, convergencia: tres pasos para tomar mejores decisiones
Collection: IESE (España)Ref.: ART-3302Published: Sep 2, 2019Format: pdfPages: 9Language: Spanish - Article
Las compras preceden a la confianza en la tienda
Collection: IESE (España)Ref.: ART-1601Published: Dec 15, 2009Format: pdfPages: 8Language: Spanish - Case
Babcock: An Innovative Business Model in the Mining and Construction Industy
Collection: IESE (España)Ref.: M-1329-EPublished: Mar 4, 2015Format: pdfPages: 14Language: English - Teaching Note
Rabobank Corporate Netherlands - Teaching Note
Collection: IESE (España)Ref.: MT-35-EPublished: Sep 25, 2012Format: pdfPages: 32Language: English