IESE (España)
-
Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Stremersch, Stefan; Camacho, NunoCase M-1286-EMarketingSet in late 2011, this case study enables the discussion of a bank's possibilities to develop new business amid drastic technological and macroeconomic changes promising to revolutionize the whole payment value chain. In particular, several emerging technologies - such as near-field communication (NFC) - promised to turn mobile payments into a trillion-dollar industry in a period of less than five years. The case invites students to step into the...Starting at €8.20
-
La expropiación de Repsol - YPF: "una resurrección con sabor a epopeya": El punto de vista argentino
Costamagna, Rodrigo; Rodríguez Fernández-Hidalgo, Enriqu; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-261Decision Analysis, Economics, StrategyEl 17 de abril de 2012, el Gobierno argentino decide expropiar la mayor compañía de Argentina. La presidenta del país, Cristina Fernández de Kirchner, invitó a la Casa Rosada a gobernadores y empresarios afines para anunciar que el Estado declaraba de utilidad pública y sujeto a la expropiación el 51% de las acciones pertenecientes a Repsol-YPF. La disputa por la indemnización no tendrá una salida diplomática, a pesar de los fuertes lazos cultura...Starting at €8.20
-
Repsol - YPF: An "Illegal" Expropriation: The Spanish Point of View
Costamagna, Rodrigo; Rodríguez Fernández-Hidalgo, Enriqu; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-260-EDecision Analysis, Economics, StrategyOn April 17, 2012, the Argentinian government decided to expropriate the largest company in Argentina. The country's president, Cristina Fernández de Kirchner, invited like-minded governors and business leaders to the Casa Rosada, where she announced that the state was declaring 51% of the shares belonging to Repsol-YPF as the public's property and subject to expropriation. The dispute over compensation will not have a diplomatic solution, despit...Starting at €8.20
-
The Expropriation of Repsol - YPF - Teaching Note
Costamagna, Rodrigo; Susaeta Erburu, Lourdes; Rodríguez Fernández-Hidalgo, Enriqu; Pin Arboledas, José RamónTeaching Note DPOT-58-EDecision Analysis, Economics, Leadership and People Management, StrategyOn April 17, 2012, the Argentinian government decided to expropriate the largest company in Argentina. The country's president, Cristina Fernández de Kirchner, invited like-minded governors and business leaders to the Casa Rosada, where she announced that the state was declaring 51% of the shares belonging to Repsol-YPF as the public's property and subject to expropriation. The dispute over compensation will not have a diplomatic solution, despit...Starting at €0.00
-
Caesar IT Services. Marketing Multiple Value Propositions in one Firm - Teaching Note
Stremersch, Stefan; Bellezza, SilviaTeaching Note MT-31-EMarketing, Service and Operations ManagementThe Caesar case is pretty flexible and lends itself easily to the debate of the following four main topics: Conjoint Analysis, Ambidextrous Organization, Brand Endorsement and Implementation. Depending on the learning objectives, the case discussion can be tailored around any of the four foci. The teaching note deals in depth with each area of discussion and provides Professors with suggestions on how to lead class discussion.Starting at €0.00
-
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanTeaching Note MT-34-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was preparing itself for the launch of a new business: mobile payment services. Mobile payment involves transactions between consumers and merchants, or among consumers, using their mobilie phones, and the emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. Yet, ALU...Starting at €0.00
-
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
-
Caesar IT Services: Audio version of M-1227-E case.
Stremersch, StefanCase CONFV-4057-ECaesar, a professional IT services firm, has competed in the Dutch IT market since 1993. Its initial value proposition was providing its customers with qualified human capacity at a low hourly or daily rate (often referred to as \'body-shopping\'). To escape the increasing commoditization of this type of service, the company formulated a new value proposition in 2003, so called TimeValue projects, consisting of the delivery of complete IT project...Starting at €8.20
-
Inspiración, divergencia, convergencia: tres pasos para tomar mejores decisiones
Stremersch, StefanArticle ART-3302Decision Analysis, MarketingEl contexto actual de incertidumbre plantea un problema estratégico tras otro. Para resolverlos, quizá recurres a los métodos habituales. Te propongo uno que funciona, basado en combinar "inspiración, divergencia y convergencia". Pruébalo y conduce tu empresa hacia mayores cotas de éxito y rentabilidad.Starting at €8.20
-
La expropiación de Repsol - YPF: última actualización: YPF:¿qué va a pasar ahora
Costamagna, Rodrigo; Rodríguez Fernández-Hidalgo, Enriqu; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-263Decision Analysis, Economics, StrategyLejos de forjar un futuro claro para YPF, la expropiación parece haber empeorado los resultados financieros y de explotación de la compañía. Esta compleja situación plantea algunos interrogantes sobre las razones que llevaron a esta expropiación. ¿Fue una decisión política destinada a fortalecer el sector energético argentino? ¿O fue una medida diseñada para promover el proyecto político personal de Cristina Fernández de Kirchner? ¿Y qué va a pas...Starting at €8.20