IESE (España)
- Case
Rabobank Corporate Netherlands: Turning the Smartphone into an Engine of Bottom-Line Growth
Collection: IESE (España)Ref.: M-1286-EPublished: Sep 3, 2012Format: pdfPages: 27Language: English - Case
Fiat Auto 2003: Una nueva oportunidad
Collection: IESE (España)Ref.: E-61Published: Sep 2, 2003Reviewed: May 1, 2006Format: pdfPages: 31Language: Spanish - Case
Vivace Logística S.A. (II): Preparando pedidos a la carta
Collection: IESE (España)Ref.: E-95Published: May 24, 2006Reviewed: Jan 25, 2007Format: pdfPages: 17Language: Spanish - Case
Käthe Kruse: Una marca para el niño
Collection: IESE (España)Ref.: E-60Published: Sep 2, 2003Format: pdfPages: 31Language: Spanish - Case
Fiat Auto 2003: A new opportunity
Collection: IESE (España)Ref.: E-61-EPublished: Sep 2, 2003Reviewed: May 1, 2006Format: pdfPages: 31Language: English - Teaching Note
Caesar IT Services. Marketing Multiple Value Propositions in one Firm - Teaching Note
Collection: IESE (España)Ref.: MT-31-EPublished: Feb 18, 2010Reviewed: Feb 20, 2015Format: pdfPages: 12Language: English - Case
Vivace Logística S.A. (II): Preparing Orders a la Carte
Collection: IESE (España)Ref.: E-95-EPublished: May 24, 2006Format: pdfPages: 17Language: English - Case
Mormedi S.A.
Collection: IESE (España)Ref.: E-74-EPublished: Feb 18, 2005Format: pdfPages: 23Language: English - Case
Käthe Kruse: An all-inclusive brand for kids
Collection: IESE (España)Ref.: E-60-EPublished: Sep 2, 2003Format: pdfPages: 31Language: English - Teaching Note
Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet - Teaching Note
Collection: IESE (España)Ref.: MT-34-EPublished: Jul 16, 2012Format: pdfPages: 33Language: English