IESE (España)
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Healthcare and Social Networks
Farré, Marçal; Valor Sabatier, JosepTechnical Note SIN-53-EInformation TechnologiesWeb 2.0 and social networks are changing the nature of communication, and healthcare is not an exception. In this report some of the experiences about peer-to-peer online groups and about online communications are explained, illustrating the changes that healthcare is living.Starting at €8.20
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Schlecker Home Shopping
Perry, Gaynor; Schlecker, Meike; Weber, EricCase ASN-25Information TechnologiesDesde la apertura de su primer establecimiento de droguería y perfumería con descuento en Alemania en 1974, Schlecker ha crecido hasta ser una de las empresas de venta al por menor con más empleados de Europa, y la número uno en el sector de los productos de droguería y perfumería. Ahora ha llegado el momento para Schlecker de considerar si su modelo de negocio podría traducirse al mundo virtual. En 1999, en Alemania se le daba mucho bombo a Int...Starting at €8.20
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Economic Evaluation of Information Systems: Sort Hospital
Farré, Marçal; Valor Sabatier, JosepCase SI-181-EInformation TechnologiesThis case examines the evaluation of IT investments in healthcare organizations. The case is meant to serve as a basis for discussion on how these technologies impact healthcare providers, what their associated costs and benefits are, what methodologies are used to assess them and how these assessments should be weighed by decision-makers considering this type of investment.Starting at €8.20
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Terra Lycos
Perry, Gaynor; Oliver C.; Valor Sabatier, Josep; Sieber, SandraCase SI-130-EInformation Technologies, Knowledge and CommunicationIn May 2000, the leading Spanish language portal and Internet Access Provider (IAP), Terra, announced that they were to buy the fourth ranking US portal, Lycos, for $12.5 billion in stock. This merger enabled Terra to expand from Spanish and Portugese speaking markets to become a global player. However, the continued success of the big three portals, AOL, MSN and Yahoo!, has kept Terra Lycos amongst the second tier of portal companies. Against a ...Starting at €8.20
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Terra Lycos
Perry, Gaynor; Oliver C.; Valor Sabatier, Josep; Sieber, SandraCase SI-130Information Technologies, Knowledge and CommunicationEn mayo de 2000, el portal y proveedor de acceso a Internet (IAP) líder en lengua castellana, Terra, anunció que iba a comprar el portal situado en cuarta posición en Estados Unidos, Lycos, por una cifra de 125 millardos de dólares abonada mediante intercambio de acciones. Esta fusión permitió a Terra expandirse más allá de sus mercados de habla española y portuguesa, convirtiéndose así en un actor global. No obstante, el éxito continuado de los ...Starting at €8.20
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HIFU en el Hospital Universitario Mútua Terrassa
Yankovic, Natalia; Ribera, Jaume; Farré, MarçalCase P-1113Service and Operations ManagementPor un lado, este caso presenta la introducción de una nueva tecnología, HIFU (high-intensity focused ultrasound), en el Hospital Universitario Mútua Terrassa. Por otro, se describen tanto el mercado objetivo y los ingresos potenciales en los sectores privado y público como las distintas reacciones de los profesionales especializados en ginecología y oncología) a la introducción de dicha tecnología.Starting at €8.20
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Schlecker Home Shopping
Perry, Gaynor; Schlecker, Meike; Weber, EricCase ASN-25-EInformation TechnologiesSince opening their first discount drugstore in Germany in 1974, Schlecker had grown to be one of the biggest retail employers in Europe, and the number one drugstore in Germany. Now the time had come for Schlecker to consider whether their succesful model would translate to the online world. In 1999 in Germany, there was a lot of hype around about the promise that the Internet would bring, however the Internet had yet to become established there...Starting at €8.20
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Los social media en el Hospital del Baix Llobregat
Farré, Marçal; Valor Sabatier, JosepCase SI-186Information Technologies, Innovation and ChangeFerrán Sánchez, gerente del hospital del Baix Llobregat (HBLL), debe tomar una decisión acerca de la propuesta de un colega sobre el uso de nuevas herramientas que permitan la interacción entre pacientes y profesionales a través de comunidades online. Como gerente de la institución, él es quien tiene el poder de impulsar una iniciativa de este tipo.Starting at €8.20
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Terra Lycos (Portuguese Version, Brazil)
Perry, Gaynor; Oliver C.; Valor Sabatier, Josep; Sieber, SandraCase SI-130-PBInformation Technologies, Knowledge and CommunicationIn May 2000, the leading Spanish language portal and Internet Access Provider (IAP), Terra, announced that they were to buy the fourth ranking US portal, Lycos, for $12.5 billion in stock. This merger enabled Terra to expand from Spanish and Portugese speaking markets to become a global player. However, the continued success of the big three portals, AOL, MSN and Yahoo!, has kept Terra Lycos amongst the second tier of portal companies. Against a ...Starting at €8.20
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Social Media in Baix Llobregat Hospital
Farré, Marçal; Valor Sabatier, JosepCase SI-186-EInformation Technologies, Innovation and ChangeMr. Sánchez, manager of Baix Llobregat Hospital (HBLL), must make a decision regarding a colleague's proposal. It considers the use of new tools to enable interaction between patients and practitioners through online communities. Mr. Sánchez, as manager of the institution, is the person who has the authority to push through an initiative such as this.Starting at €8.20