IESE (España)
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Los mecanismos de la confianza digital
Mazzella, Frédéric; Sundararajan, Arun; Butt d'Espous, Verena; Möhlmann, MareikeArticle ART-2887Information Technologies, Innovation and ChangeHistóricamente, todas las expansiones económicas importantes se han acompañado de nuevos sistemas de confianza. Hoy, las empresas de la economía colaborativa catalizan una expansión que devolverá a nuestras interacciones económicas los aspectos sociales del comercio marginados por el capitalismo del siglo XX y dará pie a un nuevo sistema basado en la multitud e impulsado por la confianza digital. Los autores muestran que, con las herramientas dig...Starting at €8.20
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Jobs to Be Done: Aplicación en entornos de alta densidad digital
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62Information Technologies, Innovation and Change, MarketingLa teoría del Jobs to be Done (JTBD) se fundamenta en que los clientes no compran productos o servicios, sino que "contratan" estos para realizar un determinado "trabajo" (job), de ahí el nombre de la citada teoría. Esta nota técnica introduce en la teoría del JTBD y explica cómo aplicarla en un entorno de alta densidad digital.Starting at €8.20
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack - Teaching Note
Valor Sabatier, Josep; Zamora, Javier; Pérez Balaguer, Jesús; Sastre Boquet, IsaacTeaching Note SIT-26-EIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €0.00
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How Digital Trust Powers the Sharing Economy
Mazzella, Frédéric; Sundararajan, Arun; Butt d'Espous, Verena; Möhlmann, MareikeArticle ART-2887-EInformation Technologies, Innovation and ChangeOver the centuries, each significant economic expansion has been enabled by the accompanying creation of new trust systems -- from village-based trade and informal trader networks, through contracts, government standards and financial institutions, to today's corporate brands. Emerging digital platforms are catalyzing a new expansion that will reintegrate into our economic interactions the social aspects of commerce that were marginalized by 20th...Starting at €8.20
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How to Overcome Resistance and Get Commitment From Users
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Káganer, EvgenyTechnical Note SIN-54-EInformation Technologies, Innovation and ChangeIf we consider the broad spectrum of changes that occur in organizations, it is apparent that in many cases, either directly or indirectly, technology is a very important factor to take into account and can even be the driver of change. But most people fear change and some have a deep aversion to it. In this document, we look at the reasons why employees resist the adoption and use of new technologies. We also offer a framework for managing chang...Starting at €8.20
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Jobs to Be Done: Application in Environments of High Digital Density
Pérez Balaguer, Jesús; Gregory, Robert Wayne; Zamora, JavierTechnical Note SIN-62-EInformation Technologies, Innovation and Change, MarketingThe Jobs to Be Done (JTBD) theory is grounded upon the fact that customers do not buy products or services but instead "hire" them to do a given "job"; hence its name. This technical note introduces JTBD theory and explains how to apply it in an environment of high digital density.Starting at €8.20
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Tramsa Mobility en dificultades: enfrentándose a un ciberataque (A)
Valor Sabatier, Josep; Zamora, Javier; Pérez Balaguer, Jesús; Sastre Boquet, IsaacCase SI-208Information Technologies, Leadership and People ManagementEn verano de 2020, Tramsa Mobility, un transportista español que operaba varias concesiones de las administraciones públicas, fue víctima de un ataque de ransomware que amenazó seriamente la capacidad de la empresa para operar los miles de autobuses que daban servicio a algunas de las ciudades más grandes del país. El caso está dividido en tres subcasos, y describe cómo la empresa enfrentó la crisis, mostrando desafíos y dificultades distintas en...Starting at €8.20
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (A) (Portuguese Version, Brazil)
Valor Sabatier, Josep; Zamora, Javier; Pérez Balaguer, Jesús; Sastre Boquet, IsaacCase SI-208-PBInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €8.20
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Economía colaborativa: de riesgo a oportunidad
Lago, Alejandro; Sieber, Sandra; Mazzella, Frédéric; Sundararajan, Arun; Butt d'Espous, Verena; Möhlmann, Mareike; Ranchordás, SofiaDossier DOS-30Information Technologies, Innovation and Change, Strategy¿Cuáles son las claves de los modelos de negocio que pueden poner en jaque su empresa?Starting at €15.00
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (A)
Valor Sabatier, Josep; Zamora, Javier; Pérez Balaguer, Jesús; Sastre Boquet, IsaacCase SI-208-EInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €8.20