IESE (España)
-
UX: Creating the Best User Experience
Ferrándiz, Luis; Villanueva, Julian; Balmaseda, CarmenTechnical Note MN-401-EInformation Technologies, MarketingUser Experience is the interaction process between a user and a brand's website or application, which leads to a sense or impression of it. This process includes both discovering and all the phases of getting to know the brand, interacting with the digital plane, the issues that arise during the purchase stage, and the perception created.Starting at €8.20
-
RELE Rouen: Language Immersion in Normandy (B): The Family Council
Klueter, Thomas Maximilian; Soler, EdiCase ASN-79-ECorporate Governance, Decision Analysis, Knowledge and CommunicationThe case describes various members of the Demongeot family, the house and land that they currently rent from RELE Rouen, and the business in French language learning led by Béatrice and Maxime. An offer to take over the business and family property forced the two partners to call a family meeting and decide, among the five children of the family, whether to sell the house they had all grown up in. The difficulty arose from the need to individuall...Starting at €5.74
-
Local: A Fresh Option on the Icelandic Menu
Klueter, Thomas Maximilian; Steindorsson, EinarCase E-201-ELocal Salad is a start-up with three years of life in the restaurant sector. The case enables the initial analysis of the company to be reviewed in terms of its business model, overall attractiveness of the business, advantages of being a first mover and management of the entrepreneurial team. The start-up faces a number of challenges-the company is losing money, there is tension among shareholders and the logistics model (central kitchen) is not...Starting at €8.20
-
Barman: The Amazon Opportunity
Javier Pijoan; Villanueva, Julian; Balmaseda, CarmenCase M-1383-EInnovation and Change, Marketing, StrategyBarman was one of the four leading players in the spirits industry. Due to the pressure of sales and objectives, the commercial directors of some countries, such as the Netherlands, Belgium, or Germany, had decided to establish business relationships with the prominent e-commerce clients, among others, Amazon. The result was a boost in sales in the last two years. Spain, however, had not entered Amazon until then. In the last business review with...Starting at €8.20
-
Typhoon Solar: Cuellos de botella organizacionales
Palencia, Ana; Klueter, Thomas MaximilianCase ASN-91Leadership and People Management, Marketing, StrategyTyphoon Solar ha crecido rápidamente gracias a un innovador modelo de Cash & Carry de venta de paneles solares desde sus almacenes en la cuenca del Mediterráneo. Pero, últimamente, la empresa parece tener "dolores de crecimiento". Donna, cofundadora de Typhoon Solar, debe decidir qué hacer, si es que hay que hacer algo.Starting at €8.20
-
Primark: nubes en el horizonte?
Villanueva Galobart, Julián; Nueno, José Luis; Balmaseda, CarmenCase M-1386Entrepreneurship, Innovation and Change, MarketingCon unas ventas globales de aproximadamente $1,750 mil millones en 2018, la distribución de moda era uno de los sectores más grandes a nivel mundial. En la década de los 80, una nueva estrategia de fabricación llamada "respuesta rápida" (Quick Response, QR) revolucionó el sector; esta estrategia reducía el plazo de entrega de los pedidos y fue evolucionando hasta convertirse en el modelo de negocio de "moda rápida" (Fast Fashion, FF). Sin embargo...Starting at €8.20
-
Typhoon Solar: Organizational Bottlenecks
Palencia, Ana; Klueter, Thomas MaximilianCase ASN-91-ELeadership and People Management, Marketing, StrategyTyphoon Solar has grown rapidly using an innovative cash and carry model for solar panels from centers around the Mediterranean. More recently, however, the company appears to have growing pains. Donna, Typhoon Solar`s co-founder, needs to determine what (if anything) should be done.Starting at €8.20
-
Introduction to Martech
Ferrándiz, Luis; Villanueva, Julian; Sánchez, Alberto; Balmaseda, CarmenTechnical Note MN-409-EInformation TechnologiesMartech, also known as marketing technology, is a term used to refer to the set of software tools and other tech assets which organizations use to optimize the planning, implementation, and measurement of marketing campaigns and/or to efficiently manage their customers. This concept emerged from the shift in consumer behavior in the new digital age. Millennials and Gen-Z are hyperconnected consumers with an increasing purchasing power who shop in...Starting at €8.20
-
Factoring through NoviCap - Launching a Fintech Startup
Klueter, Thomas Maximilian; Macia, Marc AntoniCase E-215-EEntrepreneurshipNoviCap, a 100% online factoring solution for SMEs, had to take critical steps to grow in 2015. The company was centered on a new "spot factoring model", which allowed it to differentiate considerably from its competitors. Initially, founders of the fintech startup felt that many SMEs would be attracted by the lower overall costs and flexibility of its pay-as-you-go scheme. Struggling with a slow expansion of its customer base, however, the compa...Starting at €8.20
-
Elbe Composites Saxony AG (ECSA)
Klueter, Thomas Maximilian; Palencia, Luis; Juan Carlos Vázquez-DoderoCase ASN-82-EDecision AnalysisElbe Composites Saxony AG (ECSA) manufactures a wide variety of metal and composite parts for the aerospace, automobile, public lighting and farm machinery industries. In July of 2018, management at ECSA had to decide on a location for a new plant.Starting at €8.20