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IESE (España)
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Glovo 1.0: Iniciando un nuevo modelo de negocio en el ultra-competitivo mercado de la última milla
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1683Decision Analysis, Entrepreneurship, Information Technologies, Leadership and People Management, Marketing, Service and Operations Management, StrategyEn el contexto de la revolución digital y el uso masivo de dispositivos inteligentes conectados a Internet, los hábitos de consumo han cambiado radicalmente. Actualmente, una gran parte de la población compra desde su casa, y los consumidores pueden comparar y elegir productos entre una gran variedad de opciones y vendedores, por lo que la competencia es feroz. Las empresas locales, como los restaurantes, ya no compiten solo con la tienda de al l...Starting at €8.20
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Glovo 2.0: Pivoting to a new Business Model
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1684-ECorporate Governance, Decision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, StrategyThe last-mile food-delivery market is on the rise. The trend is clear: every day, more people are using apps to buy things and order food from their mobile phone. Local restaurants and other businesses have seen an opportunity to sell their products and services to a market that, until recently, was unattainable. More and more competitors have entered this sector but only a few survive for long. Relying on a competitive business model seems to be...Starting at €8.20
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Glovo 1.0 - Teaching Note: Launching a New Business Model in the Ultra-Competitive Last-Mile Delivery Landscape
Ricart, Joan Enric; Carenzo, Mathieu; Tapia Pagès, AlbertTeaching Note SMT-130-EIn the context of the digital revolution and the mass use of Internet-connected smart devices, consumer habits have radically changed. Now, a large portion of the population is shopping from home, and customers can choose and compare products from a wider variety of options and sellers. Therefore, competition is fierce. Local businesses (e.g., restaurants) no longer only compete with the business next door, but also with other shops and restauran...Starting at €0.00
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Glovo 2.0 - Teaching Note: Pivoting to a New Business Model
Ricart, Joan Enric; Carenzo, Mathieu; Tapia Pagès, AlbertTeaching Note SMT-131-EThe last-mile food delivery market is on rise. The trend is clear, every day, more people is using a mobile application to buy (and to order food) from their mobile phone. With that, local businesses and restaurants see an opportunity to sell their products and services to a market that, until recently, was unattainable. In that context, more and more competitors are venturing in this sector, but there are a few who manage to survive. To rely in ...Starting at €0.00
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Glovo 1.0: Launching a New Business Model in the Ultra-Competitive Last-Mile Delivery Landscape
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1683-EDecision Analysis, Entrepreneurship, Information Technologies, Leadership and People Management, Marketing, Service and Operations Management, StrategyIn the context of the digital revolution and the mass use of smart devices connected to the Internet, consumer habits have changed radically. Now a large proportion of the population shops from home, and consumers can compare and choose products from a wider variety of options and sellers. So competition is fierce. Local businesses, such as restaurants, no longer compete with only the business next door but also with other businesses located else...Starting at €8.20
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Glovo 2.0: Pivotando Hacia Un Nuevo Modelo De Negocio
Tapia Pagès, Albert; Carenzo, Mathieu; Ricart, Joan EnricCase SM-1684Corporate Governance, Decision Analysis, Entrepreneurship, Information Technologies, Innovation and Change, Leadership and People Management, Marketing, Service and Operations Management, Strategyel último tramo de la distribución de alimentos es un mercado en auge. La tendencia es clara: cada día, más personas usan aplicaciones para comprar cosas y piden comida desde su teléfono móvil. Entre otras empresas, los restaurantes han visto la oportunidad de vender sus productos y servicios a un mercado que, hasta hace poco, era inalcanzable. Cada vez más competidores se van incorporando a este sector, pero solo unos pocos sobreviven. Disponer ...Starting at €8.20