Darden University of Virginia (USA)
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Buick at a Crossroads: Building Brand Momentum
Whitler, Kimberly A.; Yemen, Gerry; Wells, Graham D.Case DARDEN-M-0907-EMarketingFew cases allow the student to understand the relationship between brand strategy, marketing strategy, implementation, and analysis. While some conceive of the process as being sequential, this case demonstrates that in fact, this process is more fluid, and that implementation and analysis impact subsequent strategy. This field-based case provides a rare glimpse into the turnaround of a brand that was all but dead. After Buick suffered more th...Starting at €8.20
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Brandefy: Approaching Expansion with Marketing Analytics
Yemen, Gerry; Mortimer, Steven M.; Boichuk, JeffCase DARDEN-M-0962-EMarketingThis field-based case allows instructors to explore the world of data analytics with students, using Brandefy, a startup company, and its plan to expand its app into additional categories of the grocery store as a sandbox for learning. Using R (or some other statistical programming language/software, such as Python, SAS, Stata, or SPSS) and retail scanner data from 84.51˚ (https://www.8451.com/area51), the case sets the stage for instructors to e...Starting at €8.20
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Kalashnikov: What's in a Name? (A) and (B) - Teaching Note
Isabella, Lynn A.; Moore, Marian Chapman; Yemen, GerryTeaching Note DARDEN-M-0697TN-EMarketingTeaching note for product M-0697Starting at €0.00
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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaTeaching Note DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Starting at €0.00
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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryTeaching Note DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Starting at €0.00
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Buick at a Crossroads: Building Brand Momentum - Teaching Note
Whitler, Kimberly A.; Yemen, GerryTeaching Note DARDEN-M-0907TN-EMarketingTeaching note for product M-0907Starting at €0.00
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HP and Autonomy: Who's Accountable? - Teaching Note
Hopkins, Justin J.; Yemen, GerryTeaching Note DARDEN-C-2408TN-EAccounting and ControlTeaching note for product C-2408Starting at €0.00
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Helvetia Insurance’s Dim Sum Bond Investment
Demers, Elizabeth A.; Yemen, GerryCase DARDEN-C-2387-EAccounting and ControlThis case explores the accounting for investments in corporate bonds. The global setting involving a Swiss insurer investing in the Chinese yuan-denominated debt (i.e., “dim sum bonds”) of France-based Renault provides significant opportunity for secondary learning. The case can be used with “Dim Sum Bonds at Renault S.A.”(UVA-C-2373), which involves the accounting for bonds payable from the perspective of the issuer. The accounting for Helvetia’...Starting at €8.20
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HP and Autonomy: Who's Accountable?
Hopkins, Justin J.; Yemen, GerryCase DARDEN-C-2408-EAccounting and ControlWritten using public sources, this case uses Hewlett-Packard’s (HP) purchase of Autonomy Corporation (Autonomy) to analyze the accounting treatment for the acquisition and subsequent goodwill impairment. While the case focuses on the accounting for mergers and acquisitions, it also provides for a variety of other discussion topics such as the effect of managerial incentives and CEO succession on accounting outcomes, managerial “spin” on disclosur...Starting at €8.20
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Interexchange - Communicating Across Functional Boundaries
West, June A.; Wieme, Kelly M.; Yemen, GerryCase DARDEN-BC-0138-EKnowledge and CommunicationKatherine Mason is a program officer at InterExchange, a firm that administers academic-exchange programs with the former Soviet Union. After returning from an extended period of time in three of the former Soviet republics, Mason discovers that the finance department has instituted new reimbursement policies. She must decide how to interpret and react to the memos concerning expense-report reimbursement. The twist in the case is that because of ...Starting at €8.20