IESE (España)
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YouTube CEO Susan Wojcicki: Can She Deliver Again (Portuguese version, Portugal)
Elvira, Marta; Isabel VillamorCase SM-1649-PPInnovation and Change, Leadership and People Management, StrategyIn September 2014, Susan Wojcicki, CEO of YouTube, the world's largest video-sharing website, discovered that Facebook - one of the leaders in the technology industry - had announced a strategic shift toward online videos. Wojcicki had been appointed YouTube's CEO in February that year, with the goal of making the website profitable. Even though YouTube's revenues had hit $5.6 billion in 2013, the website had not yet turned a profit.Starting at €8.20
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Omnichannel Strategy at Camper (Portuguese version, Portugal)
Martínez de Albéniz, VictorCase P-1174-PPService and Operations ManagementMiguel Fluxá, CEO of Camper, had just returned from a visit to a customer, who, in addition to selling Camper shoes, was delivering clothing from store to online customers. He found it to be an inspiring idea. Miguel rushed to see Sito Luis, Chief Commercial Officer (CCO) of Camper, to ask him whether it would be possible to connect Camper.com orders to stock from the Camper store network worldwide. Sito replied that, in principle, it should be p...Starting at €8.20
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Madrileña Red de Gas (A): Reinventing the Company With the Motto "Our Customers Must Not Suffer" (Portuguese version, Portugal)
Munoz-Seca, BeatrizCase P-1184-PPService and Operations ManagementThe CEO of MRG (Madrileña Red de Gas) wanted to reinvent his company as if it existed in an open market and not in the current regulated one. Using Professor Muñoz-Seca's SPDM (Service Problem Driven Management) framework, a conceptual scheme for operations in service companies, the MRG management team changed how they structured their service by establishing their own operational structure and working with the operational structure of their part...Starting at €8.20
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Almor, S.A. (C) (Portuguese version, Portugal)
Gómez, SandalioCase DPO-257-PPLeadership and People ManagementThird and final part of the caseStarting at €5.74
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Almor, S.A. (A) (Portuguese version, Portugal)
Gómez, SandalioCase DPO-255-PPLeadership and People ManagementThis case considers the difficulty of staff re-adaptation when faced with a change in company policy.Starting at €8.20
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Almor, S.A. (B) (Portuguese version, Portugal)
Gómez, SandalioCase DPO-256-PPLeadership and People ManagementSecond part of the caseStarting at €5.74
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José Bové (B) (Portuguese version, Portugal)
Rodríguez Porras, José MaríaCase FH-369-PPLeadership and People Management(See FH-368). This case describes the actions taken, and their consequences.Starting at €5.74
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PolyPanel. Financing Growth (Portuguese version, Portugal)
Martínez Abascal, EduardoCase F-869-PPAccounting and Control, FinanceDistributor of building materials in Bavaria with sales of 3.5 million. A small, young company that has grown rapidly in the last four years and now has serious difficulties in financing growth. This is a simple case to introduce the methodology of financial analysis and the typical problems of financing growth.Starting at €8.20
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Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (B) (Portuguese version, Portugal)
Ribera, Anna; Ribera, JaumeCase P-1157-PPInnovation and Change, Service and Operations Management, StrategyThis document is the continuation of case A of the same title. Case B sets out the situation two years later, with a summary of what has been achieved and a discussion of the next steps.Starting at €5.74
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Hospital Sant Joan de Déu: From Charitable Hospital to Reference Hospital (A) (Portuguese version, Portugal)
Ribera, Anna; Ribera, JaumeCase P-1156-PPInnovation and Change, Service and Operations ManagementIn early 2012, Barcelona's Hospital Sant Joan de Déu was considering how to update its strategic plan in order to deal with a crisis situation - with a reduction in both demand and public budgets - and to guarantee the center's survival, without this involving the loss of the advances achieved in previous years.Starting at €8.20