HBSP (USA)
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Quest for Resilience (Spanish version)
Hamel, Gary; Valikangas, LiisaArticle HBS-R0309CStrategyIn less turbulent times, executives had the luxury of assuming that business models were more or less immortal. Companies always had to work to get better, but they seldom had to get different--not at their core, not in their essence. Today, getting different is the imperative. It's the challenge facing Coca-Cola as it struggles to raise its "share of throat" in noncarbonated beverages. It's the task that bedevils McDonald's as it tries to restar...Starting at €8.20
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Fruitful Flaws of Strategy Metaphors (Spanish version)
Von Ghyczy, TihamerArticle HBS-R0309FStrategyThe business world is rife with metaphors these days, as managers look to other disciplines for insights into their own challenges. And metaphors can--despite their somewhat flaky image--be powerful catalysts for generating new business strategies. But metaphors are often improperly used, their potential left unrealized. We tend to look for reassuring parallels in business metaphors instead of troubling differences, the author contends. In fact, ...Starting at €8.20
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Mind Your Pricing Cues (Spanish version)
Anderson, Eric; Simester, DuncanArticle HBS-R0309GMarketingFor most of the items they buy, consumers don't have an accurate sense of what the price should be. Research shows that consumers' knowledge of the market is so far from perfect that it hardly deserves to be called "knowledge" at all. Yet, people happily buy products every day. Is this because they don't care what kind of deal they're getting? No. Remarkably, it's because they rely on retailers to tell them whether they're getting a good price. I...Starting at €8.20
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How to Pitch a Brilliant Idea (Spanish version)
Elsbach, Kimberly DArticle HBS-R0309JLeadership and People ManagementComing up with creative ideas is easy; selling them to strangers is hard. Entrepreneurs, sales executives, and marketing managers often go to great lengths to demonstrate how their new concepts are practical and profitable--only to be rejected by corporate decision makers who don't seem to understand the value of the ideas. Why does this happen? Having studied Hollywood executives who assess screenplay pitches, the author says the person on the r...Starting at €8.20
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Lean Service Machine (Spanish version)
Swank, Cynthia KarenArticle HBS-R0310JService and Operations ManagementJefferson Pilot Financial (JPF), a life insurance and annuities firm, was looking for new ways to grow. Its top managers recognized that JPF needed to differentiate itself in the eyes of its customers, the independent life-insurance advisers who sell and service policies. To establish itself as these advisers' preferred partner, it set out to reduce the turnaround time on policy applications, simplify the submission process, and reduce errors. JP...Starting at €8.20
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Are They Different? (HBR Classic) (Spanish version)
Zaleznik, AbrahamArticle HBS-R0401GLeadership and People ManagementThis article was originally published in May 1977 and was republished in March 1992 and January 2004 as an HBR Classic. This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Managers and leaders are two very different types of people. Managers' goals arise out of necessities rather than desires; they excel at defusing...Starting at €8.20
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Turning Gadflies into Allies (Spanish version)
Yaziji, MichaelArticle HBS-R0402JEconomicsMultinational companies are the driving force behind globalization, but they are also the source of many of its most painful consequences, including currency crises, cross-border pollution, and overfishing. These problems remain unsolved because they are beyond the scope of individual governments; transnational organizations have also proved unequal to the task. Nonprofit, nongovernmental organizations have leaped into the breach. To force policy...Starting at €8.20
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Lofty Missions, Down-to-Earth Plans (Spanish version)
Rangan, V. KasturiArticle HBS-R0403JBusiness Ethics and Corporate Social ResponsibilityMost nonprofits make program decisions based on a mission rather than a strategy. They rally under the banner of a particular cause. And because their causes are so worthwhile, they support any programs that are related to their core missions. It's hard to fault people for trying to improve the state of the world, but that approach to making decisions is misguided. Acting without a clear, long-term strategy can stretch an agency's core capabiliti...Starting at €8.20
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Telling Tales (Spanish version)
Denning, StephenArticle HBS-R0405HLeadership and People ManagementA carefully chosen story can help the leader of an organization translate an abstract concept into a meaningful mandate for employees. The key is to know which narrative strategies are right for what circumstances. Knowledge management expert Stephen Denning explains that, for optimal effect, form should follow function. Challenging one professional storyteller's view that more is better, Denning points out that it's not always desirable (or prac...Starting at €8.20
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What Makes an Effective Executive (Spanish version)
Drucker, Peter F.Article HBS-R0406CLeadership and People ManagementListen first, speak last. Effectiveness is a discipline. And, like every discipline, it can be learned and must be earned.Starting at €8.20