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Astro-Vision FutureTech: Envisioning the Future

Joshy Joseph ; Joshin John ; Pandarath Ravindran Arjun

Reference: IVEY-9B20M155-E
Year: 2016
Number of pages: 17
Geographic Setting: India
Publication Date: Sep 8, 2020
Fecha de edición: Sep 8, 2020
Source: Ivey Business School (Canada)
Type of Document: Case
Industry Setting: Other Services;

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Description

In February 2016, the managing director of Astro-Vision Futuretech Private Limited (Astro-Vision), one of the leading astrology product and service providers in India, was deliberating his company’s strategic options. He had to decide on the strategic dir

Learning Objective

This case is suitable as part of a core course in strategic management or service management in a graduate or executive-level course. It may also be used for a second-year elective course in marketing of services or marketing strategy. Working through the

Keywords

Service management Strategy