ATR KimEng Financial Corporation
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Reference: HBS-212026-E
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Year: 2010
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Number of pages: 21
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Geographic Setting: Philippines
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Publication Date: Oct 11, 2011
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Fecha de edición: Jul 19, 2012
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Source: HBSP (USA)
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Type of Document: Case
ATR KimEng is a Philippino asset management business. It is making an important decision on its own strategy going forward: should it stay independent, or be taken over by a large bank in the region. Through this case, we disuss the financial service industry in South East Asia, and study the opportunities and challenges presented by the changing global market dynamics.