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Banco Santander-Banco Popular - 1994

Canals, Jordi ; Bardolet Urgellès, David

Reference: ASE-380
Year: 1995-97
Number of pages: 8
Geographic Setting: España
Publication Date: Oct 1, 1997
Fecha de edición: Oct 1, 1997
Source: IESE (España)
Type of Document: Case

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Description

Este caso permite discutir la posición competitiva de algunos bancos españoles en 1997, así como su estrategia de internacionalización y diversificación de actividades. Forma parte de la serie Banco Santander-Banco Popular

Keywords

Estrategia