Breakthrough Thinking from Inside the Box (Spanish version)

  • Reference: HBS-R0712E

  • Year: 1995

  • Number of pages: 9

  • Geographic Setting: France

  • Publication Date: Oct 1, 2008

  • Fecha de edición: May 16, 2003

  • Source: HBSP (USA)

  • Type of Document: Article

  • Industry Setting: Travel services;Tourism services

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Description

Each is something that adults loved as children and that was reproduced in an expensive form for grown-ups. Asking brainstorming participants to ponder how their childhood passions could be recast as adult offerings might generate some fabulous ideas for new products or services.

Keywords

Creativity Process improvement Product development