Description
The company Brunello Cucinelli is an Italian fashion house operating in what it calls the "absolute luxury goods sector," specializing in cashmere. Over time, it has become one of the most exclusive brands in the international informal luxury prêt-à-porter sector. The company, founded in 1978 by the stylist and philanthropist Brunello Cucinelli, employs 1,200 people and reported ?355.9 million in revenue in 2014.
Learning Objective
Discussion of the paradoxes of socially responsible branding.