Skip to the beginning of the images gallery

Building the New Bosco-Zeta Pharma (B)

Bourgeois, L. J. III ; Hammaker, Paul M. ; Powers, John ; Mathur, Sudeep ; Bose, Nandini

Reference: DARDEN-BP-0536-E
Number of pages: 2
Publication Date: Nov 13, 2008
Fecha de edición: Sep 29, 2010
Source: Darden University of Virginia (USA)
Type of Document: Case
Industry Setting: Pharmaceuticals/Biotechnology/Health Care

Grouped product items
Format	Language	Reference	Use	Qty	Price
pdf	English	DARDEN-BP-0536-E			As low as €5.74

You already have a subscription

To order please contact the person in charge of academic purchases in your university.

You'll be able to order once your profile has been validated.

Description

The Bosco chairman realizes that Bosco and Zeta have different work cultures and to make the integration a success, it was imperative to create a new unique identity for the new company Bosco-Zeta Pharma. He decides that the goal is to retain the best elements of the existing social capital from the two separate organizations while improving the new company’s responsiveness to customers, competitors, and the market environment. He requests that a third party conduct a preliminary survey to determine the key cultural differences between Bosco and Zeta. The survey results are divided into broad categories. The initial challenge is to decide on the key tenets for each category for the new company and to devise an effective migration plan to get there.

Keywords

M&A Postmerger integration Strategy